Flutter offers financial assistance to sports clubs in the UK and Ireland, providing an average of $2,616 per organization.
Gaming giant Flutter Entertainment dispenses $2,616 (€2,351.73) grants per club to 200 non-profit sports organizations in the UK and Ireland as part of their Do More for Communities initiative. The funds aim to assist clubs in upgrading their facilities, buying new equipment, and implementing training programs.
Flutter Entertainment Assists 200 UK and Irish Sports Organizations
As reported on YOGONET, gaming firm Flutter Entertainment aims to assist 200 sports organizations in the UK and Ireland. These grants enable clubs to enrich their sports facilities, buy new gear, and enhance training possibilities, thereby encouraging sports participation.
Sports organizations can apply for a Cash4Clubs grant from Flutter Entertainment. For instance, last year, the Basa club in Rochdale, England, received funding from the gaming company. The club provides numerous fitness classes for English women over 60. Similarly, the Gosport Bowmen archery club in Hampshire and a wheelchair rugby club in London received financing from Flutter Entertainment.
Besides Cash4Clubs, Flutter has other charity funding programs. In 2023, they donated over £8 million (€9.3 million) to UK and Irish charities through their Do More initiative.
Flutter Entertainment: A Leading Global Gaming Company
Flutter Entertainment is a substantial international gaming corporation responsible for renowned online casinos and sports betting sites like Betfair, Paddy Power, PokerStars, and Sky Bet. The 2024 Cheltenham Festival horse races saw well over 35 million sports bets being placed with Flutter.
Flutter reported impressive business results recently, with their stock reaching new highs at the beginning of the year, eventually being listed on the NYSE on January 29.
UK and Irish Sports Clubs Benefit from Flutter's Cash4Clubs Grants
Sports organizations that received funding from Flutter Entertainment reported positive advancements in 2021. Over 85% of clubs were enabled to provide more courses and activities due to Flutter's financial assistance.
Furthermore, over 9,000 additional sports participants took advantage of the expanded offerings by the sports clubs. Dame Caroline Dinenage, Conservative MP and chair of the cross-party DCMS select committee, commended the Cash4Clubs grant:
I encourage grassroots clubs to apply for a Cash4Clubs grant. These clubs are invaluable to our communities, fostering camaraderie, encouraging physical activity, and imparting new skills and passions. This funding will have a significant impact. – Dame Caroline Dinenage, Conservative MP and chair of the cross-party DCMS select committee, YOGONET
Flutter Entertainment Investments in UK and Irish Grassroots Sports
Through their Cash4Clubs campaign, Flutter Entertainment has dedicated around $7.85 million (€7.05 million) to UK and Irish grassroots sports since 2008.
To choose sports clubs for these grants, Flutter Entertainment collaborates with the British charity Sported [English link]. Around 200 applications from sports organizations will be reviewed before allocation.
This year, the allocation panel concentrates on supporting sports activities in disadvantaged areas. In addition, Flutter Entertainment prioritizes financially supporting disadvantaged athletes. Ian Brown, CEO of Flutter UKI, explained:
The English team's success at the Olympic and Paralympic Games in Paris once again demonstrates the power of sport. We hope that Cash4Clubs can contribute significantly at the grassroots level by enabling small clubs to play a greater role in their communities. – Ian Brown, CEO of Flutter UKI, YOGONET
England's Sport Engagement Below Guidelines
Sport England [English link], an organization promoting physical activity in England, has faced only minimal progress in promoting sporting engagement despite funding like the Cash4Clubs program from Flutter. This is according to Sport England's latest findings from their 10-year plan.
The Public Accounts Committee of the House of Commons [English link] (parliamentary committee in the British House of Commons) has also announced that around 40% of adults in England fail to meet the guidelines for healthy physical activity.
The impact of Flutter's supported clubs on promoting physical activity in the UK and Ireland remains to be seen.
The Cash4Clubs grants from Flutter Entertainment played a significant role in enabling 200 UK and Irish sports organizations to improve their facilities, purchase new equipment, and expand their training programs, thereby motivating more people to participate in sports.
News outlets like YOGONET reported that Flutter Entertainment's generous grants helped over 9,000 additional sports participants engage in expanded club activities, fostering a sense of camaraderie and promoting physical activity within communities.
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