Flutter, a gambling organization, plans to attract a female audience and initiates a startup contest.
Major gambling firm Flutter Entertainment plans to strengthen its appeal to feminine demographics in the UK and Ireland. As per their strategy, the enterprise is on the lookout for an inventive collaborator via a startup contest, specifically focusing on ladies who enjoy gambling.
The female gambling market is expanding swiftly
Flutter has reported [Link in English to the press release] their intentions to team up with a company that specializes in products for a feminine market in the realm of gambling. Their investigations have revealed that in both Ireland and the UK, the female segment of their potential customer base is expanding at an impressive pace.
The market exhibits great potential, yet it currently remains underserved. Flutter is thus actively seeking such a partner via their Alpha Hub Programme competition, whose business model is designed to cater to a female demographic. According to their research, women exhibit a unique approach to gaming.
We find this to be an intriguing, untapped market niche and are eager to discover ingenious startups through the Alpha Hub program and collaborate with them to capitalize on this opportunity.– Steve Birch, Chief Commercial Officer, Sky Betting & Gaming, Flutter
For instance, word-of-mouth recommendations from friends or even joint gaming sessions can significantly influence a female gambler's choices. Consequently, Flutter anticipates that a potential collaborator should emphasize social gaming and online communities. Furthermore, entertainment, amusement, and relaxation should be the main focus of the digital offerings intended for women.
Flutter is a leading gambling firm in the UK and Ireland, with esteemed brands such as Paddy Power, Betfair, and Sky Bet under its umbrella. Moreover, the company is socially engaged and donated over 8 million GBP to various charitable causes in 2023.
Flutter presents a wildcard option
The press release outlines some fundamental criteria a prospective partner must meet for the collaboration. Nevertheless, Flutter has introduced a wildcard option for applicants who may not meet all the criteria but still harbor promising ideas.
Proposals and solutions tailored to a female audience and showcasing unique approaches will be welcome at Flutter via the wildcard option. Thus, the company aims to provide all eligible companies with a chance to contribute to the future of feminine-oriented gambling.
The winning startup will secure Flutter's collaboration
According to Flutter, the victor of the competition will be granted a mutually beneficial partnership. The winner will be permitted to work with the company, implementing their solutions in both Ireland and the UK.
Additionally, there's the possibility of attending workshops and networking events with prominent figures within Flutter. Furthermore, the winner of the competition will be provided with a demo day, featuring investors, technology experts, and top executives from Flutter's company.
Interested startups can submit their partnership applications with Flutter by March 15, 2024. Applications can be made online via the F6S platform [Link in English].
Flutter is eager to collaborate with a startup that can leverage the growing news of the expanding female gambling market in Ireland and the UK. The winning startup, after securing the partnership, will bring innovative solutions to cater to women's unique approach to gaming, focusing on social interaction, entertainment, and relaxation.
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