The Wine Institute's Statement on California Winemakers and Vintners Association on 2019's Vintage and Booming Sales - Fees for wine tasting vary depending on the specific area.
In a debate over a potential fee for wine tastings, the German Wine Institute (DWI) suggests that any decision on this matter is highly dependent on the specific location or unique circumstances of the establishment. As DWI spokesperson Ernst Büscher points out to the German Press Agency in Bodenheim (Mainz-Bingen district), establishments located in tourist hotspots where a large number of guests wish to sample wines or enjoy a tasting experience but are not likely to make a purchase might find it hard to offer this service free of charge.
On the other hand, certain wineries or cooperatives are happy to accommodate guests who express an interest in their wines and may not charge fees for such tastings. Büscher acknowledged, however, that it's difficult to determine precisely how many wine businesses fall into this category.
In Rhineland-Palatinate's Wasem Wein GmbH in Ingelheim, owner Philipp Wasem maintains that complimentary samples are not always directly tied to purchasing more wine - often, participants end up buying a bottle or two. For groups that have no intention of purchasing, Wasem's company offers paid wine tastings of ten or more individuals. He asserts that his company additionally offers wine flights as an alternative - this consists of three to five different wines served alongside small tapas. Wasem claims the offer is popular but doesn't compel customers to buy - and helps cover the business' costs.
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Source: www.stern.de