FC Schalke 04 has a new partner - Betway.
World-famous online sports betting company Betway, located in Malta, has recently become the latest premium partner of football club FC Schalke 04. This partnership comes as part of a three-year agreement and follows Betway's existing collaborations with SV Werder Bremen, VfB Stuttgart, and Hertha BSC in the German soccer scene. The company is now expanding, taking advantage of the opening of the German market for online providers on July 1, 2021. Let's explore the specifics of this deal.
A Secure Future for Schalke 04 and Betway
Schalke 04, based in Gelsenkirchen, faced a significant setback last season. The club was relegated to the 2nd Bundesliga for the first time in 33 years. Despite this challenging situation, they have managed to sign a prestigious agreement with Betway - a long-term partnership until June 30, 2024.
The Board Member for Marketing, Sales, and Organization at Schalke 04, Alexander Jobst, expressed his enthusiasm for this strategic alliance amid the new regulations on online gambling in Germany. These regulations are highlighted by the GlüStV, which went into effect on July 1st and was approved by NRW in May. Jobst pointed out the security and stability that Betway offers the club in a fast-moving and competitive environment.
Betway has been a valuable betting partner for several soccer clubs, including Hertha BSC, SV Werder Bremen, and VfB Stuttgart. The company's reach spans across leagues like the English Premier League (West Ham United and Leicester City), the Spanish La Liga, and the American National Hockey League (NHL) and National Basketball Association (NBA).
Maik Brodowski, Head of Marketing at Betway, also expressed excitement about this profitable partnership. He expressed gratitude for the opportunity to work with FC Schalke 04, a renowned club in German soccer. Betway is excited to help support Schalke 04 on their journey back to the Bundesliga. Given Betway's extensive experience in offering innovative, entertaining, and exciting sports betting services since 2006, this partnership may have positive effects on the fortunes of Schalke.
The Turbulent History of Schalke 04
Schalke 04's 2019-2020 season was far from ideal. Their Champions League ambitions from the past have now become a dire reality. The team only secured 13 points after 30 matchdays, managing to score just 18 goals while conceding 76. This happened despite having a staggering €80 million allocation for player salaries.
The Schalke 04 decline was not unexpected; issues in both the coaching and management level had been apparent for quite some time. Following the retirement of long-time supervisory board chairman Clemens Tönnies due to corruption allegations, Jens Buchta became his successor but struggled to fill in effectively. Also, Schalke's supervisory board faced heavy criticism for being primarily composed of banks, business and tax consultants, and business executives with little or no expertise in professional soccer.
Reaping the Benefits of the Partnership
Things took a turn for the worst at Schalke every time the team faced financial issues. Instead of promoting young talent or bringing in fresh players from the market, the club often over-relied on 'old acquaintances'. Head coaching changes - from David Wagner to Christian Gross were also ill-advised.
Sporting director Jochen Schneider, who was responsible for team decisions, also faced scrutiny for some of his moves. The squad acquired under his leadership was inconsistent, with players like Nabil Bentaleb and Amine Harit, who had been suspended multiple times in the past yet were re-integrated into the team. The fans, as well as the Bundesliga as a whole, reacted negatively to this unpredictable management. Meanwhile, sporting director Jochen Schneider continued to stay in his position without any concern.
To try and regain their footing, Schalke made several changes. They let go of under-performing players like Nabil Bentaleb in February this year. The club's management finally realized the need for a different approach and took new steps towards a more fruitful future for Schalke 04.
Last February, a series of terminations took place due to the club's devastating soccer situation, which had become increasingly evident. As a result, the supervisory board was compelled to step in and suspend Schneider and Gross. The team coordinator, Sascha Riether, the athletics coach, Werner Leuthard, and assistant coach, Rainer Widmayer, were all ordered to step down. Regrettably, this couldn't prevent the unfortunate outcome.
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Source: www.onlinecasinosdeutschland.com
