Eventually, Fanatics plans to incorporate trading cards and collectibles into their betting loyalty program.
In the near future, Fanatics is set to incorporate collectibles like Topps trading cards into their sports wagering rewards platform, although a specific launch date has not been determined. This news comes after Fanatics recently launched their mobile betting app in various states like Maryland, Massachusetts, Ohio, and Tennessee.
A company representative stated that collectibles would become part of the Fanatics Sportsbook rewards program eventually. They also expressed that FanCash, the loyalty currency, may potentially be integrated into other aspects of Fanatics’ operations in the future. However, there are currently no plans to start offering collectibles as rewards at present.
Customers using the FanCash system can already exchange it for bonus bets or merchandise based on its value. Bettors currently earn a 1% reward on regular or straight wagers, while parlay wagers fetch a 3% reward and same-game parlays earn 5%.
Fanatics' loyalty program is particularly attractive to bettors who enjoy customer rewards schemes. Such programs are standard in the land-based casino industry, and online gambling operators often provide similar benefits. However, as Fanatics, DraftKings, and FanDuel do not own any land-based casinos, they need to develop original rewards offerings.
Fanatics stands out by allowing clients to redeem FanCash for sports apparel and merchandise. There is also significant scope for incorporating collectibles into this scheme, given their existing partnerships with major sports leagues and players, like Major League Baseball (MLB), the National Basketball Association (NBA), and the NFL Players Association (NFLPA).
To further establish itself in the sports collectibles market, Fanatics acquired Topps Sports & Entertainment in early 2022 for $500 million. This acquisition underscores Fanatics' ambitions in this space, as they've made deals with the MLB, NBA, NFL, and their connected players associations.
Fanatics' vast network and brand recognition gives them a unique advantage in this market. With a predicted worth of almost $100 billion by 2027, the sports card industry is set to continue expanding interms of both physical and digital collectibles. Fanatics Collectibles is also in the process of launching 'Fanatics Live', a platform expected to debut in 2023, with the aim of transforming the digital shopping experience through engaging content and entertainment.
Fanatics has agreements with various leagues, including MLB, NFL, and NBA, as well as the players associated with them. Fanatics’ founder, Michael Rubin, is an avid collector who has been buying and selling sports cards for close to four decades. [#
The future of Fanatics Sportsbook rewards program lies in expanding its offerings beyond merchandise and apparel redemption. By adding valuable collectibles to their lineup, they're tapping into a vast cash-rich industry – the sports card market – which already attracts millions of loyal fans globally. With such a strong presence in the sports world and an experienced leadership team, Fanatics is well positioned to leverage this opportunity effectively.
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Source: www.casino.org
