ESPN's Bet Logo Draws Criticism from P2P Sports Betting Website Operators
Last week, ESPN and Penn Entertainment revealed their new sports betting partnership logo, ESPN Bet. The companies stated that the mint-colored design with ESPN's trademark font was meant to be inviting, inclusive, surprising, and enjoyable. However, a fledgling sports betting platform claims the logo resembles their own, which also features a mint hue and a 'B' letter.
BroThrow is a peer-to-peer social betting exchange where friends or groups can easily monitor their wagers. The company describes itself as the "Facebook Marketplace of sports betting," enabling users to propose bets to each other.
"BroThrow users challenge each other by putting out bets for friends, classmates, or the broader community to accept," explains the company. "We smoothly organize and follow your bets and connect with existing payment apps to simplify settling up."
BroThrow is housed in Arkansas, where retail and online sports betting is legal. According to the state's sports betting law, brick-and-mortar casinos are allowed to collaborate with online sportsbooks. The three licensed internet sports operators are Betly, Bet Saracen, and Oaklawn Sports.
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BroThrow earns income by charging a percentage on winning bets. It also offers BroThrow Pro and BroThrow Pro+ monthly memberships.
BroThrow was recognized as a "Rising Star" at the 2023 SBC Awards North America, but remains largely unrecognized in the US gaming industry. The company has a meager follower base on X but claims to be on track to facilitate $60 million in wagers this year.
Brady Sharp, BroThrow's founder and CEO, states that the company has been pushing its name and brand through various marketing initiatives such as attending industry conferences.
"I doubt ESPN or Penn Entertainment were intentionally trying to copy our logo, but it's clear that there were plenty of chances for someone from those companies to have seen our logo somewhere," Sharp said.
Sharp added that the company doesn't own the trademark for the logo, but filed a trademark/service mark application with the US Patent and Trademark Office for "BroThrow" in 2019.
ESPN Bet Military March
Penn Entertainment is paying Disney, ESPN's parent company, $1.5 billion over the next decade for the rights to use its globally renowned sports brand. Penn abandoned its Barstool Sportsbook project after growing frustrated with regulatory concerns raised by state authorities regarding Barstool founder Dave Portnoy's involvement.
Penn eventually sold Barstool back to Portnoy for just $1 after investing $500 million in the sports and pop culture network.
Penn anticipates launching ESPN Bet next month, aiming to introduce the online sportsbook in 16 states.
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Source: www.casino.org
