ESL Pro League receives new sponsorship from Betway.
The Betway Group is increasing its presence in the e-sports world. Based in Malta, the bookmaker will serve as a sponsor for the upcoming season of the popular Counter-Strike game series, ESL Pro League (EPL). In its sixth edition, the online league will award a total of $1 million in prize money.
The interest in e-sports remains strong, with millions of viewers tuning in to watch professional matches through live streaming. Popular games include Counter-Strike: Global Offensive (CS:GO), League of Legends, and Dota 2. In this growing market, it's important for bookmakers to establish themselves. Companies achieve this through team sponsorships, advertisements, and promotions. With its sponsorship of the EPL, Betway has solidified its position within the elite of CS:GO. The bookmaker plans to offer live odds and bets on individual rounds to keep players engaged throughout the matches.
E-sports isn't a brand new market for Betway. They've been offering bets on several games and numerous tournaments since before. Additionally, Betway is a well-known sponsor in the scene. They support the renowned Swedish CS:GO team "Ninjas in Pyjamas," who sport the bookmaker's logo on their jerseys and appear frequently on Betway's YouTube channel.
E-sports have officially entered the mainstream
Younger audiences have taken a strong interest in e-sports, watching professional matches and playing the games themselves. They recognize the strategic skills necessary for success in these competitions and view them as equal to that of traditional athletes. Many of these fans aren't deterred by the absence of traditional media broadcasts. They're comfortable navigating streaming services and interacting with other viewers through live chat.
This trend shows no signs of slowing down. An entire ecosystem has emerged, separate from traditional media: Game developers profit from sales of their titles and generate recurring revenue through new in-game items. They often finance tournaments themselves or work with event organizers and sponsors. The computer industry is heavily involved in this environment, promoting their high-performance gaming equipment.
The professionals in e-sports depend on sponsorship contracts and the hefty prize money for their income. Broadcasts boast high-quality production and resemble traditional sports programs, featuring commentators who guide viewers through the game. As e-sports grow in popularity, it's only a matter of time before television broadcasters join in. Bookmakers like Betway can only benefit from increased involvement in this space. The question is, for how long will traditional broadcasters resist this emerging trend?
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Source: www.onlinecasinosdeutschland.com
