Zoom Media teams up with VIOOH to amplify programmatic advertising opportunities on GymTV's video network throughout North America

Zoom Media Partners with VIOOH to Expand Programmatic Advertising in Fitness Venues

In a significant move, Zoom Media, the parent company of GymTV, has announced a strategic partnership with VIOOH on August 28, 2025. This collaboration marks VIOOH's entry into North America's health and fitness space.

GymTV, active in thousands of top-tier fitness venues across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness, Gold's Gym, and others, offers a variety of brand-safe wellness and lifestyle content. The content, designed to entertain and motivate, appeals to a wide range of categories, including retail, auto, finance, tech, travel, CPG, food & beverage, and more.

Chris Corvetti, senior vice president, sales & marketing, North America at Zoom Media, stated that this partnership helps unlock even greater visibility for advertisers looking to reach the high-value audience at GymTV. The partnership allows buyers to engage with active lifestyle audiences in high-quality venues through the flexibility of programmatic digital out-of-home advertising.

Advertisers can now launch campaigns on major demand-side platforms (DSPs), reaching a well-rounded and influential audience. With 100 million+ monthly workouts and an average dwell time of 80 minutes, GymTV delivers unmatched exposure and frequency.

VIOOH, founded by JCDecaux, a global leader in outdoor advertising, brings a powerful new North America inventory source to both its domestic and international buyers. The collaboration provides an additional avenue for buyers to discover and activate on GymTV's premium video inventory through VIOOH's global SSP.

Gavin Wilson, global chief commercial officer at VIOOH, expressed pride in welcoming Zoom Media and GymTV to the VIOOH platform. He further stated that this partnership reinforces VIOOH's mission to connect buyers with premium, contextually rich digital out-of-home (DOOH) inventory worldwide.

The partnership aims to expand programmatic access to GymTV's premium video inventory across the United States and Canada. Advertisers can plan campaigns targeting specific locations, times of day, or audience segments across GymTV's extensive North American network through the VIOOH SSP.

This strategic alliance is expected to revolutionise the way advertisers engage with audiences in fitness venues, providing a unique opportunity for brands to tap into the active lifestyle market.

Zoom Media teams up with VIOOH to amplify programmatic advertising opportunities on GymTV's video network throughout North America