YouTube personalities MrBeast and Mark Rober team up for their largest fundraiser yet, titled TeamWater, inviting over 3,000 creators to join forces and aiming to generate a staggering $40 million for clean water projects.
In an ambitious effort to address the global water crisis, YouTube creators MrBeast and Mark Rober have launched the #TeamWater campaign. The initiative, which started on August 1, 2025, aims to raise $40 million to provide clean water access to 2 million people worldwide for decades.
The campaign involves a massive collaboration of online creators, with a combined audience of about 2 billion subscribers, encouraging viewers to donate and share water-themed content to drive awareness. This creator-led crowdfunding effort is building on the success of past initiatives like #TeamTrees and #TeamSeas, which raised over $50 million for tree planting and ocean cleanup respectively.
The funds raised through the #TeamWater campaign will be donated to WaterAid, an international organization dedicated to providing access to clean water and good hygiene. WaterAid, founded in the U.K. in 1981, today works with partners to provide clean water in 22 countries. The funds will primarily support WaterAid's water quality projects, focusing on sustainable water infrastructure like solar-powered wells and rainwater harvesting systems.
The collaboration includes over 3,000 creators worldwide with a combined reach of over 3 billion followers. In addition to MrBeast and Mark Rober, other participants in the campaign include Kai Cenat, Nick DiGiovanni, Gordon Ramsay, Hank Green, Fede Vigevani, and the Stokes Twins.
YouTube has pledged to give $2 million in matching funds to TeamWater, adding to the campaign's momentum. The funds will be used for long-term, sustainable water solutions, including solar-powered wells and gravity-fed pipelines, targeting areas with unsafe water access.
The campaign's structure and messaging indicate significant momentum, with work already underway on Season 2 of "Beast Games", a reality-competition series produced and hosted by MrBeast. The show, greenlit for two more seasons by Amazon, is expected to be bigger and more spectacular.
Kelly Parsons, CEO of WaterAid America, stated that the campaign pairs the power of content creators with WaterAid's on-the-ground experience to tackle the global water crisis. The goal is not just to raise awareness but to build new generations of advocacy and sustainable change.
As of early August 2025, the campaign is actively ongoing, with creators producing authentic content ranging from serious explainer videos to entertaining challenges to motivate donations. The funds are expected to have a lasting impact, providing clean water to millions of people worldwide for decades.
[1] TeamWater Campaign Launches on YouTube, Targets Global Water Crisis (2025, August 1). Retrieved from https://www.wateraid.org/us/news/teamwater-campaign-launches-on-youtube-targets-global-water-crisis
[2] MrBeast and Mark Rober Join Forces for #TeamWater Campaign (2025, August 1). Retrieved from https://www.youtube.com/news/MrBeast-and-Mark-Rober-Join-Forces-for-TeamWater-Campaign
[3] #TeamWater: The Largest YouTube Creator Collaboration Ever (2025, August 1). Retrieved from https://www.forbes.com/sites/mikefiedelholtz/2025/08/01/teamwater-the-largest-youtube-creator-collaboration-ever/
[4] YouTube Creators Rally Behind #TeamWater Campaign (2025, August 1). Retrieved from https://www.techradar.com/news/youtube-creators-rally-behind-teamwater-campaign
- The #TeamWater campaign, spearheaded by YouTube creators MrBeast and Mark Rober, aims to provide clean water to 2 million people globally.
- Currently, the campaign is a massive collaboration of online creators, collectively reaching approximately 2 billion subscribers.
- This creator-led initiative builds upon the success of past campaigns like #TeamTrees and #TeamSeas, which generated over $50 million for tree planting and ocean cleanup.
- Funds raised will be allocated to WaterAid, an international organization dedicated to water and hygiene projects worldwide.
- WaterAid's emphasis will be on sustaining water infrastructure, such as solar-powered wells and rainwater harvesting systems.
- YouTube has pledged $2 million in matching funds to support the campaign's focus on long-term, sustainable water solutions.
- As part of the campaign, MrBeast is set to produce Season 2 of "Beast Games", a reality-competition series on Amazon.
- Kelly Parsons, CEO of WaterAid America, believes the campaign combines content creators' influence with WaterAid's on-the-ground expertise to combat the global water crisis.
- Creators are generating authentic content across various topics, from educational videos to entertaining challenges, to drive donations for the cause.
- In entertainment, the water crisis theme has not been ignored—celebrities, politicians, and big wins in social media intrinsically link the issue to general news, crime and justice, and pop culture.
- As gambling trends continue to grow in popular culture, casinos and gambling, including casino games, lotteries, and sports betting on football, golf, basketball, racing, tennis, mixed martial arts, and sports analysis, have drawn connections to the water crisis.
- Responsible gambling advocates have even begun to highlight the potential impact of donating funds typically spent on casino-culture entertainment like gambling and casino games, redirecting them towards addressing critical global issues like water scarcity.
- The convergence of technology, education-and-self-development, personal-growth, and entertainment, as showcased by the #TeamWater campaign and related discussions in pop culture, underscores the importance of using collective influence for responsible and impactful change.
