Xperia Group Oversees Iconic 25-Year Anniversary Billboard Venture for MakeMyTrip
MakeMyTrip, the company that has been offering an impeccable, customized, and seamless online booking experience since 2000, is celebrating its 25th anniversary in a grand style. The anniversary campaign, a mega outdoor campaign, is conceptualized by MagicCircle and creatively led by Wieden+Kennedy, the agency behind the iconic Xperia Group.
The campaign consists of large billboards across several cities, strategically located on key locations to target a cross-section of customers, including individuals, groups, and large corporates. These billboards speak about MakeMyTrip's evolution over the past 25 years, highlighting the variety of offers, deals, and discounts provided by the company.
Customers are delighted to see innovation and the best options offered by MakeMyTrip on these billboards. The billboards symbolize the paradigm shift in mobile phone usage over the last two decades, reflecting the surge in mobile usage with customers experiencing and asking for more.
The billboards are a trip down memory lane for MakeMyTrip, referencing a time when mobile usage was less, and screen time was limited to playing games. However, the message conveyed is one of celebration and gratitude. The campaign is a thank you to valued customers for their support and admiration throughout the years.
Social media influencers are raving about MakeMyTrip's eye-catching hoardings. The billboards for this outdoor campaign are located on strategic key locations, ensuring maximum visibility and engagement.
MakeMyTrip's Silver Jubilee celebrations are not just a look back at the past 25 years but also a promise for the future. The company is committed to continuing to provide the best service and innovative solutions for its customers. The billboards convey this message of 25 successful and eventful years of service, marking a significant milestone in the company's journey.
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