X sells inactive usernames: Rare handles start at $2,500

X launches paid marketplace for inactive usernames—some cost thousands

X, the platform formerly known as Twitter, is launching a marketplace for inactive usernames. The move will allow certain users to buy and claim handles that were previously unused. Not all usernames will be available for free, with some carrying significant price tags. The new Handles Marketplace will only be accessible to paid subscribers under the Premium or Premium Business plans. Free usernames, labelled as 'Priority', will include longer handles featuring full names or alphanumeric combinations. In contrast, shorter and more recognisable usernames will fall under paid or invite-only 'Rare' categories, with prices starting at $2,500 and potentially reaching seven figures.

Ownership of purchased usernames will be non-transferable, meaning buyers cannot resell them later. Former owners of sold handles will not receive any compensation from the transactions. This policy aims to prevent a secondary resale market from emerging.

Critics have raised concerns about potential risks, including digital identity theft and misuse of purchased usernames for harmful activities. X's existing moderation and ownership policies may struggle to address these challenges effectively. The shift also reflects broader changes on the platform, where the blue checkmark—once a verification tool—now serves as a paid status symbol. The introduction of the Handles Marketplace marks a significant change in how X manages usernames. Paid subscribers will gain access to exclusive handles, while the platform faces new challenges in preventing misuse. The policy ensures no financial benefit for previous owners and blocks resale opportunities for buyers.