WPP Appoints Dave Rolfe as Its inaugural Global Production Chief

WPP Strengthens Creative Capabilities with New Hires

Advertising giant WPP is making strategic moves to boost its creative capabilities, as announced by the company's CEO, Mark Read, in 2018. The latest additions to WPP's leadership team are Rob Reilly and Dave Rolfe, both appointed to strengthen the company's creative and production capabilities.

As a holding company, WPP manages multiple advertising and public relations agencies, including MediaCom, Ogilvy, and VMLY&R. The hiring of Rob Reilly as global chief creative officer and Dave Rolfe as the global head of production are significant additions to this diverse portfolio.

Rob Reilly's appointment is a recent development, while Dave Rolfe took up his new role in 2023. As the global head of production, Dave Rolfe will oversee production at WPP, leveraging his expertise to contribute to the success of the company's agencies.

The hiring of both Reilly and Rolfe is part of WPP's ongoing efforts to strengthen its creative and production capabilities. This investment in creative leadership is a commitment that WPP has made until 2021, with an annual allocation of £15 million ($20.94 million) towards this initiative.

The appointment of Dave Rolfe is a significant addition to WPP's leadership team, indicative of the company's ongoing commitment to its agencies' success. With these strategic hires, WPP demonstrates its dedication to providing its clients with the best possible creative solutions.

A WPP spokesperson confirmed that the investment in creative leadership still stands, reaffirming the company's focus on delivering innovative and impactful advertising campaigns. As WPP continues to evolve and grow, it remains committed to staying at the forefront of the advertising industry.

WPP Appoints Dave Rolfe as Its inaugural Global Production Chief