World Legends, backed by Sportingtech, showcase their skills in SBC's pioneering charity match
Sportingtech, a leading technology partner for iGaming operators, has joined forces with SBC, a global events, media, and advisory business in the betting and gaming industry, for an exciting charity event. The Legends Charity Game, taking place during SBC Summit in Lisbon, aims to raise over €1 million for various charitable causes.
The World Legends team, featuring football legends like Roberto Carlos, Kaká, Alessandro Del Piero, and Edwin van der Sar, will wear Sportingtech's logo on their shirts. To add a touch of creativity and exclusivity, Sportingtech has formed an exclusive creative partnership with renowned artist Jordan Dawson. Dawson, an award-winning creative artist recognised for bespoke footwear and glove design, will create one-of-a-kind boots and gloves for the Legends.
After the game, these uniquely made shoes and gloves will be auctioned to raise funds for charity. The proceeds from the auction will go to the Legends Charity Foundation, which supports organisations like Cruz Vermelha Portuguesa, International Alert, Cáritas Portugal, and the Ukrainian Red Cross Society. These organisations provide essential support for communities affected by conflict and war, including delivering medical care, shelter, and helping rebuild lives with dignity and hope.
Laura Main, Head of Brand at Sportingtech, expressed her excitement about being involved in the charity event. Rasmus Sojmark, CEO & Founder of Sport Global & SBC, praised the partnership and the impact it has on the iGaming event landscape.
Sportingtech's platform delivers sportsbook and casino experiences, making it a perfect fit for the Legends Charity Game. SBC hosts world-class exhibitions and conferences in various locations, providing a platform for industry leaders to connect and collaborate.
Jordan Dawson's creativity extends beyond sports. His work has been showcased by FIFA, Nike, Adidas, Puma, and more. He has also worked on projects with Red Bull, Yves Saint Laurent, and the NBA. His portfolio includes work for FIFA, Nike, Adidas, Puma, and bespoke designs for stars like Usain Bolt, Kylian Mbappé, and Declan Rice.
The Legends Charity Game is more than just a sports event. It's an opportunity for the gaming industry to come together and make a difference. By supporting this event, we can help make a positive impact on communities in need.
