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West Midlands grapples with rising gambling harm and stigma

Silent suffering defines the West Midlands' gambling crisis—where 5% of Coventry adults battle addiction. Can a bold campaign break the shame? One woman's recovery story reveals why speaking up could save lives.

The image shows a group of gamblers attacking the readers, depicted in a paper with a drawing of a...
The image shows a group of gamblers attacking the readers, depicted in a paper with a drawing of a man in a hat and a woman in a dress. The gamblers are standing in a line, with some of them holding objects in their hands, while the woman is lying on the ground in front of them. At the bottom of the paper, there is some text written.

West Midlands grapples with rising gambling harm and stigma

The latest figures show that approximately 168,000 adults in the region gamble in a way that disrupts their normal lives and damages their relationships. GambleAware added that the situation is the most dire in Coventry where a whopping 5.1% of all adults experience gambling harm. The levels of problem gambling in Birmingham and Sandwell, meanwhile, stand at 4.5% and 4% respectively.

In addition, the research showed that representatives of minority groups are more than two times more likely to experience problem gambling than Caucasian Brits. This is in spite of minority players' lower chance of having gambled in the past four weeks.

In addition, 28% of minority representatives believe that gambling is embarrassing and would shame their community. For comparison, only 9% of the white British respondents believe that.

Gambling Stigma Is a Huge Problem

Luckily, there are now multiple campaigns that seek to promote recovery, safer play and/or self-exclusion. Many of these initiatives are backed by former addicts who have now recovered or are on the path to recovery.

Bianca Colclough, a woman from Staffordshire shared her story, reminiscing about her past gambling problems. She felt ashamed to gamble and tried to hide it from others but eventually came to understand that opening up is the first step to recovery.

Colclough advised others to seek help, promising them that they would find it.

Speaking of shame, gambling stigma continues to be a major problem the industry faces. Because of this, many people refuse to open up and seek the help they need. GambleAware believes that approximately three in four people experiencing harm would prefer not to talk about it to their loved ones.

As a result, problem gambling treatment charities are now seeking to tackle this stigma and make sure that problem players reach out. As part of GambleAware's initiative to relieve harm in the West Midlands, the charity installed a billboard at St Martins Square in Birmingham that reads "Gambling clouded everything I did."

Dr Joanne Lloyd, associate professor and gambling harms expert at the University of Wolverhampton, emphasized the need to understand stigma and its relation to gambling harm. She highlighted that people should not be afraid to talk about their problems and should know that reaching out is one of the best steps they can take.

In other news, GambleAware recently came under fire for allegedly spreading misinformation.

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