"Website collaboration with WinSpirit boosts player interaction through SmartPlay initiative in the realm of responsible gaming"

Image Credit: [our website]

In a groundbreaking collaboration, our website and WinSpirit have successfully completed the SmartPlay Social Media campaign. This initiative aimed to raise awareness and educate players about Responsible Gambling (RG), an integral part of the gambling industry's development.

Over six interactive social media posts, players learned about identifying "red flags" and "green flags," challenging common myths, and exploring topics like gambling as entertainment. The campaign demonstrated that combining insight with creativity can make Responsible Gambling an engaging part of the casino journey.

Šimon Vincze, Head of Sustainable & Safer Gambling at our website, commented on the campaign, stating, "The SmartPlay campaign has been a resounding success. It has shown that Responsible Gambling strategies must be tailored to individual players, and effective communication resonates positively with them."

A survey at the start of the campaign revealed that 63% of WinSpirit players understood the primary goal of RG, but 46% found the details unclear. The SmartPlay campaign addressed this issue, confirming that effective communication resonates positively with players.

Email reminders were highlighted by 56% of WinSpirit players as an effective tool in promoting safer gambling practices. The campaign utilized meaningful social media outreach and targeted reminders to ensure that players remained informed and engaged.

The collaboration between our website and WinSpirit demonstrates how operators and independent authorities can work together to promote safer gambling. The SmartPlay campaign encouraged players to participate in a self-check, aligning with our website's mission to empower players with insight into their behaviour.

The goal of the SmartPlay Social Media campaign was to encourage operators to take actionable steps to support player well-being and reduce gambling-related harm. The campaign also demonstrated that proactive initiatives can deliver commercial benefits for operators, in addition to reducing harm.

The SmartPlay campaign reinforced the idea that Responsible Gambling is a part of the casino journey that players care for and want to know more about. As we move forward, our website and WinSpirit will continue to prioritise player safety and education, ensuring that gambling remains a fun and enjoyable experience for all.

"Website collaboration with WinSpirit boosts player interaction through SmartPlay initiative in the realm of responsible gaming"