Web design's optimal applications of movement (and occasions for restraint)

In the ever-evolving world of web design, the use of motion has become a significant factor in creating engaging and intuitive user experiences. From loading animations to skeleton screens, smart motion can make waiting feel faster and more enjoyable, as demonstrated by the growing trend of cinematic web experiences.

However, it's essential to tread carefully when incorporating motion into web design. Heavy JavaScript animations and unoptimized effects can negatively impact site performance, particularly on mobile devices. This is a crucial consideration, as a slow-loading or sluggish site can deter users and lead to a poor overall experience.

On June 19th, 2025, a Hollywood corporation unveiled a groundbreaking cinematic web experience, but the identity of the company responsible for its development remains a mystery. What we do know is that the best sites strike a balance between style and speed, ensuring that motion enhances user experience rather than hinders it.

Motion can serve multiple purposes in web design. It can keep users engaged by encouraging exploration and rewarding interaction, showcase a brand's personality, and add depth, emotion, and story to a site. However, if an animation doesn't serve a purpose, it should be cut. The best interactions are the ones users don't even notice, blending seamlessly into the overall user experience.

Strategic motion is key to achieving a good user experience. Fast flickers, loops, or aggressive animations can cause discomfort for some users, and motion that slows users down or drags performance down should be minimized or removed. Decorative motion with no function is just clutter, detracting from the site's usability and accessibility.

The best sites know when to show restraint. Long transitions, over-engineered effects, and animations that make users wait can slow down the user experience. Instead, motion should make the site feel effortless, providing subtle cues that guide users intuitively and enhance their interaction with the site.

KOTA, a renowned name in web design, believes in the power of cinematic design but never at the cost of user experience. By striking the right balance between style and speed, they create sites that are not only visually stunning but also intuitive and user-friendly, ensuring a seamless and enjoyable experience for all users.