Wazdan locks in exclusive agreement with Betsson in Argentina for gaming services
Wazdan, a renowned provider of online casino games, has entered into a significant partnership with Betsson Argentina. This collaboration marks a strategic move for Wazdan as it aims to strengthen its position in the Latin American market.
The partnership, which commenced at the beginning of the 2024 season in Colombia, allows local players to access Wazdan's popular slot games on the Betsson platform. This opens up Wazdan games to a large number of new players, potentially boosting its presence in the region.
Joss Webster, the director of strategic partnerships at Wazdan, spoke about the collaboration, stating, "We are thrilled to partner with Betsson Argentina. This partnership aligns with our expansion strategy in regulated regions and we are confident that it will further solidify our position in the Latin American market."
Betsson has been recognised for its sponsorship of Colombian sports teams, and this partnership with Atlético Nacional, a popular Colombian football club, is no exception. The sponsorship agreement includes featuring the Betsson brand on the shirts of both the men's and women's teams.
Interestingly, this partnership also marks the first time in 23 years that Atlético Nacional has introduced a new logo on its shirts, signifying a fresh start for both parties.
As for Betsson Argentina, the company operates under licenses in Sweden and Malta and offers extensive payment methods, including options suitable for Latin America. However, as of now, no direct link to Wazdan content or partnership in Argentina has been reported.
Despite the lack of concrete details about the partnership's impact in the Latin American market, the collaboration between Wazdan and Betsson Argentina is a significant step in Wazdan's Latin American roadmap. Known for offering customizable experiences, Wazdan boasts 20 top-performing games, including titles like Book of FaithTM and Black HorseTM: Cash Out.
Wazdan games, with their unique features, are expected to add an exciting dimension to the Betsson platform, offering players a diverse and engaging gaming experience. The partnership is poised to bring about a shift in the online gaming landscape in Argentina and the broader Latin American region.
This partnership between Wazdan and Betsson Argentina not only expands Wazdan's casino-and-gambling offerings in Latin America, but also introduces casino-games like Book of FaithTM and Black HorseTM: Cash Out to a wider audience. Betsson, in addition to its sports sponsorships, is now delving into the casino-culture, providing a platform for casino-games and potentially changing the online gaming landscape in Argentina and the broader Latin American region.
