VW's 2012 Beetle unveiling set for April 18th on MTV

The automotive world is abuzz with anticipation for the upcoming launch of the 2012 VW Beetle. However, the strategy surrounding this launch has raised some eyebrows, as it appears to be more fashion-focused than car-centric.

According to reports, the 2012 VW Beetle is aimed at a narrow market that appreciates it as a fashion statement, primarily Americans. This focus on style over substance has led some to question whether this approach will be effective in making the car appealing to potential buyers.

Volkswagen has revealed that the 2012 VW Beetle will be launched at MTV events in Shanghai, Berlin, and New York. The launch will feature MTV Sound System and World Stage events, indicating a strong emphasis on entertainment and spectacle.

While this approach may work well for a fashion-focused audience, it has left some car enthusiasts disappointed. The author, for one, had hoped that the 2012 VW Beetle would be treated as a car rather than a fashion statement.

The 2012 VW Beetle has already been spotted out testing, with an almost production-ready model making appearances. Despite this, the launch strategy does not seem to focus on the car's appeal and dynamics, instead opting for a more entertainment-driven approach.

It's worth noting that the responsibility for the worldwide presentations of the 2012 VW Beetle version in Shanghai, Berlin, and New York lies with Volkswagen's global marketing and event management team. Specific individual names or departments in charge are not detailed in the available search results.

There is a possibility that the 2012 Beetle may debut at the Geneva Motor Show, in addition to the MTV events. If this is the case, it will be interesting to see how the car is presented in a more traditional car-focused setting.

Another positive note for car enthusiasts is the announcement of two R-Line Packs for the new Beetle, one for the interior and one for the exterior. These packages offer the opportunity for buyers to customise their Beetle to their personal taste, adding a level of individuality that may be lacking in the fashion-focused launch strategy.

In conclusion, the launch strategy for the 2012 Beetle has raised some concerns among car enthusiasts. While the focus on fashion and entertainment may appeal to a certain audience, it may not be effective in making the car appealing to a broad audience interested in the car's performance. However, the announcement of the R-Line Packs and the possibility of a debut at the Geneva Motor Show offer some hope for those who want to see the Beetle treated as a car rather than a fashion statement.