"Video clips rights secured by 'kicker' in new deal"
In a significant move, "kicker" has secured the rights to show highlights of the men's and women's DFB-Pokal from the 2026/27 season for a period of four years. This decision is seen as a significant milestone in "kicker's" moving image strategy, aiming to increase its rapidly growing video reach.
The addition of DFB-Pokal highlights to "kicker's" content is a substantial expansion of its moving image strategy. The video clips will be available on various platforms, including the web, app, and social media, providing new opportunities for content production at "kicker".
Werner Wittmann, Chief Digital Officer of the Olympia-Verlag, has made this announcement. With this move, "kicker" now has access to the vast content pool of the DFL archive, including video clips from Bundesliga history, which were successfully published by "kicker" in 2013 for 50 years of Bundesliga.
The DFB-Pokal highlights will be a new addition to the content available on "kicker's" platforms from the 2026/27 season. This decision was made to expand the content available on "kicker's" platforms and cater to the growing demand for video content.
The search results do not provide information about the name of the person managing the digital strategies at Olympia-Verlag. However, it is clear that this move is part of "kicker's" moving image strategy, aimed at enhancing its position as a leading sports media platform.
The move to secure the rights to the DFB-Pokal highlights is a strategic one, aimed at increasing "kicker's" rapidly growing video reach. From the 2026/27 season, "kicker" will be responsible for showing the highlights of the DFB-Pokal, marking a new era in the platform's content offerings.
