Utilizing Surveys: Ideal Uses and Timing
In the realm of research tools, a method known as Card Sorting has gained significant attention. This technique, associated with the work of William Hudson, is discussed in the video titled "Choosing the Right Research Tools: A Guide."
The video delves into the appropriate use of surveys and their alternatives, with Card Sorting being one of the topics covered. However, it is important to note that the video does not explicitly state Card Sorting as a quick or inexpensive research tool, nor does it compare it to surveys in terms of cost-effectiveness.
Card Sorting finds its roots in literature on Human-Computer Interaction, as evidenced by its inclusion in "The Encyclopedia of Human-Computer Interaction 2nd ed." Despite this, the video does not discuss Card Sorting in the context of a specific field or research.
While surveys can be quick and inexpensive, the video emphasises that their appropriateness depends on the research problem at hand. It encourages viewers to avoid the "to someone with a hammer everything looks like a nail" trap when deciding on research tools.
The video also presents some alternatives to surveys, although it does not provide specific details about these alternatives. Interestingly, Card Sorting is not mentioned as an alternative to surveys in the video.
It's worth noting that the video does not directly link Card Sorting to interviews either. However, the video does suggest that using interviews can be a better solution in some research cases.
For those interested in learning more about the appropriate use of research tools, this video serves as a valuable resource. William Hudson, the author of the book "Card Sorting," is also mentioned in the video as a notable figure in the field.
In conclusion, the video provides a useful overview of research tools, including Card Sorting, and encourages viewers to consider the suitability of each tool for their specific research needs.
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