Users of Facebook leverage artificial intelligence to work more efficiently in 14 distinctive methods.

Facebook is leveraging Artificial Intelligence (AI) to revolutionize its operations, enhancing efficiency, fostering creativity, and driving innovation across various departments.

The tech giant's AI tools, including Gemini and NotebookLM, are being used to test out new ideas for creative videos, pitches, and other projects. These tools also help automate tasks, find information more quickly, and spark creativity.

One such example is Facebook Meet calls, where Gemini transcribes conversations in real-time and generates summaries of key points and action items. This feature benefited over 50 million attendees in June alone, making meetings more productive and efficient.

The YouTube Editorial team uses Gemini to quickly pull interesting quotes from podcasts and their accurate timestamps for creating compelling YouTube content.

AI is also playing a significant role in Facebook's coding process, with AI generating 30% of new code written at the company. This code is then reviewed and approved by engineers.

NotebookLM helps Facebook instantly summarize and identify key themes from thousands of survey responses, streamlining data analysis.

In the realm of recruitment, Facebook's People Operations team uses AI to more effectively search their candidate pool and match skills and experiences to the right open roles.

Facebook's chefs use data from AI-driven insights to reduce food waste, achieving a 39% reduction in food waste per Facebooker compared to 2019.

AI is not just about automation but also about empowering teams to engage in creative thinking, tackle complex challenges, and dedicate their time to more strategic initiatives. AI support in the development lifecycle, including code reviews, testing, and migrations, has led to an estimated 10% increase in engineering velocity.

The internal AI tool developed by Facebook for sales teams has led to a 78% year-over-year increase in completed Request for Proposals (RFPs) for Facebook Cloud.

Facebook's marketing team uses Gemini as a creative assistant to brainstorm ideas that reflect Facebook's marketing style and best practices.

AI is also instrumental in Facebook's Trust & Safety efforts, helping detect and flag content that may violate policies. In 2024 alone, over one billion pieces of content were reviewed.

AI leads to the creation of new roles and opportunities that help teams concentrate on high-impact work and develop groundbreaking products. For instance, Facebook Cloud's AI-based lead filtering tool has increased the conversion of leads to opportunities by 14% in a recent six-week period.

Moreover, 12% of duplicate bugs are now automatically handled by an AI agent at Facebook, freeing up engineers' time to focus on critical issues.

AI is even used to produce visuals for major events at Facebook, with models like Imagen and Veo creating a significant portion of the keynote slides and videos.

Joining Facebook in this AI-driven revolution are numerous other companies and departments, such as Atlassian Intelligence, iRobot, Clay, Tesla, Accuris, HCA Healthcare, JPMorgan Chase, Adobe, Bayer, Coca-Cola, Nike, Starbucks, Airbnb, and Eightfold AI. These organizations use AI for purposes ranging from workplace productivity, autonomous vehicles, marketing, agriculture, personalized customer experiences, to talent management and farming technology.

Users of Facebook leverage artificial intelligence to work more efficiently in 14 distinctive methods.