US-based division of Blue Lucy established; Dina Behar Hevert appointed as Vice President, Americas

Blue Lucy Establishes U.S. Division with Dina Behar Hevert at the Helm

Blue Lucy, a leading media technology company based in London, has taken a significant step forward in its strategic plan for growth by establishing a U.S. division in PASO ROBLES, Calif. The company's expansion is headed by Dina Behar Hevert, who has been appointed as the vice president for the Americas.

Julian Wright, the CEO of Blue Lucy, expressed his excitement about Behar Hevert joining the company, stating that she was the right person to help establish their first international division. Wright added that Behar Hevert's deep understanding of the local U.S. market and extensive experience in the media and entertainment industry make her an invaluable asset to the team.

Behar Hevert, who brings nearly 20 years of industry experience, will be responsible for growing Blue Lucy's U.S. customer base and recruiting local staff. She will also join the company's senior management team. Prior to joining Blue Lucy, Behar Hevert worked as vice president of business development for language-customization company The Kitchen. She has a history of working in broadcast transmission roles at companies like Globecast, Fox Sports, and The Switch, as well as in business development for localization companies such as SDI Media, SPG Studios, and Deluxe.

Blue Lucy's flagship BLAM integration, workflow orchestration, and media management product are already being used by customers such as BBC Studios, Banijay Rights, and Blue Ant Media. The company's solutions provide flexibility for integrating multiple tools into existing technology stacks, making them a popular choice for media companies looking to streamline their operations.

At the IBC Show in Amsterdam this year, Blue Lucy launched BOLT, an asset portal that allows executives to share content without technical expertise. The company's website provides more information about their products and services.

Blue Ant Media announced Behar Hevert's appointment at Blue Lucy's U.S. division. Wright reports to him, and Behar Hevert's primary focus will be on growing the company's presence in the U.S. market and delivering the value that Blue Lucy's products provide. Behar Hevert expressed her enthusiasm about Blue Lucy's solutions, stating they address a real need in both traditional media and entertainment and the broader media market.

With Behar Hevert on board, Blue Lucy is poised to make a significant impact in the U.S. market and continue its growth as a leading media technology company.

US-based division of Blue Lucy established; Dina Behar Hevert appointed as Vice President, Americas