Upcoming SBC Summit in 2025 to Include Focus on Player Safety - "Player Protection" Stage Highlighted
The SBC Summit 2025, set to take place in Lisboa, Portugal from September 16-18, is gearing up to be a significant event in the gaming industry. One of the key highlights of the summit is the Player Protection stage, organised by SBC, which promises to draw around 30,000 delegates.
This stage is designed to delve into the latest tools and technologies that ensure player safety. On September 18, the focus will be on cutting-edge solutions such as AI-powered player monitoring, cross-platform player protection, and player protection when gamers use cryptocurrencies.
The previous day, September 17, will see a focus on practical solutions to player protection. Topics will include the use of AI in player engagement, global approaches to affordability and risk assessment, and the attraction of consumers to unlicensed sites.
Throughout the Player Protection stage, the intersection of industry ethics, regulation, technology, and player behaviour will be a recurring theme. Rasmus Sojmark, SBC Founder and CEO, has stated that player protection has evolved into a core business strategy.
The stage will offer insights from professionals across the sector. Among the safe gambling experts participating are Rege Behe (associated with the SBC website), Savo Bakmaz (CEO of Maxbet), Dr. Maris Catania (LeoVegas Director of Player Sustainability), David Foster (Entain Head of Regulatory Affairs), Richard Hayler (IBAS Managing Director), Dr Alexandra Koerner (Grand Casino Baden AG Chief Legal & Compliance Officer), Katie Reynolds-Jones (GamStop Chief Marketing Officer), and Monica Shafaq (Gordon Moody CEO).
Global frameworks are tightening, and consumer expectations are rising, according to Rasmus Sojmark. Fabio A. Bufalini (Country Director Italy, Stake), Marco Castaldo (CEO, Microgame), Will Shuckburgh (CEO, eCogra), Nicola Tani (Chief Editor, Agipro), Stefano Tino (Managing Director Italy, Betsson), and Marco Tiso (Managing Director, Sisal) are among the speakers contributing to the player protection focus at SBC Summit 2025.
These speakers participate in sessions like "Italyβs New Online Gambling Regime: A Game-Changer for the Industry," which discusses player protection measures and regulatory impacts in Italy. Another relevant panel is the European Leaders Panel: Old World, New Way Forward, featuring top executives who explore compliance and player retention in Western Europe's regulated markets.
The Player Protection stage is just one of six dedicated conference stages at SBC Summit 2025, alongside Global Markets, Emerging Markets, Technology, Affiliation, and the Super Stage. Rasmus Sojmark emphasises that the operators that succeed long term will be those that genuinely embed safety into their model.
- The Player Protection stage on September 18 will explore cutting-edge solutions in casino-and-gambling, such as AI-powered player monitoring and player protection when gamers use cryptocurrencies.
- On September 17, the focus will shift to practical solutions for various types of sports-betting, including the use of AI in player engagement and global approaches to affordability and risk assessment.
