Unleashing income opportunities from the data trails we inadvertently leave as we navigate through spaces

In today's digital age, mobile location data has emerged as a valuable asset for businesses and public services alike. This data, generated by a multitude of everyday applications and tools, offers an unparalleled opportunity for marketing, customer profiling, and service improvement.

One notable example is logistics firm DHL, which sells air quality data generated by its vans as they travel across various locations. This data can be used to improve air quality planning and decision-making.

Similarly, fitness apps like Endomondo, MapMyRun, or Strava are commonly used to track and share routes during runs or bike rides. These apps offer a wealth of location-based data that can be utilised for marketing purposes.

The use of location-based services extends beyond fitness and logistics. For instance, the South Central Ambulance Service has launched an app to help people locate the nearest defibrillator, while London ambulance services are developing an app to alert volunteer responders to a cardiac arrest near them.

Live travel apps are also increasingly being used to decide on the best route home, while taxi hailing apps like Uber or Hailo provide a safe means of transportation. During the commute to work, news apps might be automatically tailored to the user's region, providing locally relevant content.

Before leaving home, one might use a real-time train app to check train status and identify the nearest train station. Google search identifies the user's country and language, offering tailored search results.

The integration of mobile location data with business intelligence platforms can reveal its full potential. Financial services firms have seen a 60% lift in click-through rates on location-based mobile advertising, demonstrating the power of targeted marketing.

Data-driven enterprises have reached a pivotal point in their evolution, with mobile being a driver for growth and providing an unprecedented opportunity. It is up to enterprises to integrate mobile location data across their organisation to mine its untapped potential.

Moreover, mobile location data provides businesses with an unrivaled opportunity for marketing and customer profiling. 74% of consumers with smartphones now use location-based services, making it a promising avenue for businesses to connect with their customers.

However, it's important to note that the search results do not contain information about which organisation in the UK uses mobile data to develop a smartphone app that shows the user the nearest defibrillator.

An interesting case study is the Oregon Department of Transportation, which used the popular cycling app Strava to identify traffic patterns and make informed planning decisions for bicycle lanes.

In conclusion, mobile location data is not just a tool for improving customer experiences, but also a valuable resource for generating revenue. As more businesses and public services embrace this technology, we can expect to see even more innovative applications of mobile location data in the future.

Unleashing income opportunities from the data trails we inadvertently leave as we navigate through spaces