UK government targets Premier League's unlicensed betting sponsorships
The UK government is looking into banning Premier League clubs from partnering with unlicensed betting firms. Culture Secretary Lisa Nandy has raised concerns about unregulated gambling sites being advertised through club sponsorships. A consultation on the issue is now being planned.
More than half of Premier League teams currently feature gambling sponsors on their kits or stadiums. Clubs like Aston Villa, Brentford, Burnley, Crystal Palace, Everton and Fulham all have deals with betting companies. Some of these sponsors operate from overseas.
The government's proposed ban would target unlicensed operators, but it would not stop gambling brands from shifting their logos to other parts of club kits. For example, they could move from the front of shirts to sleeves or training wear. Gambling Minister Baroness Twycross has reaffirmed the government's determination to tackle unregulated betting promotions.
No Premier League club currently has a front-of-shirt sponsor based overseas, according to available records. However, the government's focus remains on tightening rules around unlicensed firms.
A formal consultation will soon outline plans to restrict unlicensed gambling sponsorships in football. The move follows warnings from ministers about the risks of unregulated betting promotions. If approved, the ban would force clubs to review their existing sponsorship deals.
