Revamped Report: Unpacking the U.S. Online Gambling Market
U.S. Market Overwhelmed by Offshore Websites, According to Study
Dive into an eye-opening analysis of the U.S. online gambling market, starring as the star-spangled stage for a showdown between offshore brands and domestic operators.
Crucial takeaways:
- Offshore brands dominate the U.S. scene, with a whopping player interest twice that of onshore operators.
- In unregulated states, offshore brands reign supreme; while in regulated markets, local players take the lead.
- California takes the top spot as the game's biggest unregulated arena, boasting an average competitive earning baseline of $8.5 billion.
Offshore brands: Keeping their grip tight
The NEXT Summit: New York 2025 unveiled Blask's extensive research into the U.S. online gambling market. The report's findings strengthen the argument for offshore brands' supremacy, particularly in unregulated states.
Blask's AI-powered analyses show a stark divide in players' preferences between offshore and onshore operators in unregulated territories. Offshore brands in these regions recorded a Blask Index score of 60.6 million, contrasting with 28.9 million for onshore operators in regulated areas.
State-level insights
The report offers impressive granularity, dissecting brand performance across individual states. California leads the pack as the nation's biggest unregulated market, flaunting an average competitive earning baseline (CEB) of $8.5 billion. Texas and Florida trail closely, with $5.3 billion and $4.9 billion, respectively.
In the regulated markets of Pennsylvania and New Jersey, offshore brands' penetration is surprisingly low. Pennsylvania exemplifies this trend, with frontrunners FanDuel, DraftKings, and BetMGM amassing an average CEB of $2.5 billion.
Offshore brand hierarchy
Bovada claims the offshore market crown, boasting a total average CEB of $13 billion across the U.S.A. The brand commands impressive market shares in key unregulated states: 38% in California, 39% in Texas, and 24.1% in Florida. Other durable offshore contenders, such as BetOnline, BetUS, and Ignition Casino, maintain sizeable stakes in unregulated and mixed states.
Market dynamics and future implications
Recognizing both offshore and onshore brand segmentation is crucial for crafting data-driven strategies. The report provides regulators and operators with precious intelligence to navigate the transforming online gambling space.
The contrast between regulated and unregulated markets hints at the potential impact of future regulatory changes on the industry. As more states consider the legalization of online gambling, the balance between offshore and onshore operators may tip drastically.
Accessing the full report
To gain more valuable insights, check out Blask's complete report, 'Blask x NEXT: U.S. online gambling and betting market report.' Simply fill in the form on their website to download it.
The report's reveal at the NEXT Summit: New York 2025 marks a significant milestone in understanding the complex U.S. online gambling market. As the industry evolves, this intelligence will be imperative for stakeholders navigating this dynamic landscape.
Enriching facts:
Although no "Blask's 2024 report" on the U.S. online gambling market was found, there are related findings from other studies:
- US iGambling Marketplace Report 2023 by Campaign for Fairer Gambling (CFG) and Yield Sec: Analyses legal and illegal U.S. online gambling markets, including black-market activity during events like the 2024 Super Bowl[1].
- Deal Me Out's Black Market Report (April 2025): Highlights universal trends, including social media influencers driving 5 million monthly clicks to black-market sites and cryptocurrency platforms promoted for "no ID checks" and VPN accessibility[2][5].
- Dutch Market Trends: 50% of gambling spending in the Netherlands went to unlicensed operators in late 2024[4]. High-value players tend to switch to unregulated platforms due to strict deposit limits[4].
- Offshore brands continue to dominate the U.S. online gambling market, with player interest in these brands being twice as high as that in onshore operators.
- During unregulated states, offshore brands hold a significant lead, while in regulated markets, local operators tend to be more popular.
- California, in particular, stands out as the largest unregulated market in the U.S., with an average competitive earning baseline (CEB) of $8.5 billion.
- Bovada holds the offshore market lead, boasting a total average CEB of $13 billion across the U.S., with particularly strong market shares in California, Texas, and Florida.
- A key takeaway from Blask's report is that recognizing the segmentation of both offshore and onshore brands is essential for strategy development, especially as more states consider the legalization of online gambling, potentially leading to a drastic shift in the balance between these operators.
