Two Digital Marketing Chiefs Join Hong Kong's Marketing Society Board to Drive Innovation

A powerhouse duo brings decades of expertise to transform Hong Kong's marketing scene. Their vision? Breaking barriers and redefining industry standards.

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2026 March 4 . 11:37 AM

1 min read

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Two Digital Marketing Chiefs Join Hong Kong's Marketing Society Board to Drive Innovation

Two senior digital marketing leaders have joined The Marketing Society's Hong Kong board. Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, the newly appointed Global Chief Marketing Officer at Driscoll's, bring decades of experience to the organisation. Both aim to push for innovation and challenge industry standards in their roles.

Ivy Cheung has built a reputation for her people-centred approach to digital marketing. At Chubb Life, she focuses on creating campaigns that drive meaningful change. Her work emphasises human connections and breaking away from traditional industry practices.

Jiunn Shih took on the role of Driscoll's first Global Chief Marketing Officer in September 2025. With over 20 years in fast-moving consumer goods (FMCG) and agribusiness, he previously held leadership positions at Zespri, Unilever, and L'Oréal. While details on his strategic impact at Driscoll's remain limited, his appointment marks a significant step for the company's global marketing direction.

Both leaders share a commitment to excellence and transformation. Their addition to The Marketing Society's Hong Kong board signals a push for fresh perspectives in the region's digital marketing landscape.

The appointments of Cheung and Shih highlight a growing focus on innovation within the digital marketing sector. Their combined experience spans insurance, FMCG, and agribusiness, offering diverse insights to the board. The society expects their contributions to shape future industry discussions and initiatives.