Tupperware Aims for a Fresh Start in Germany as Well

In an exciting turn of events, the iconic Tupperware brand is making a comeback in several European countries, including France, Germany, Belgium, Italy, and Poland. The resurgence of the brand, known for its durable and versatile food containers, marks a new chapter in the company's history.

The restart of Tupperware's operations was made possible by the French investor, Cédric Meston. Meston, who is also a co-founder of the brand for plant-based meat substitutes, HappyVore, took over the company with business partners in March. The insolvency proceedings for Tupperware France have been completed, and the court has approved the restructuring plan, signalling a formal process to revive the company.

Tupperware's product range has been expanded to include stainless steel, glass, and recycled plastic containers, in addition to the classic Tupperware products. The brand's history of success with direct sales, dating back to 1946, is expected to continue as approximately 20,000 independent sales consultants have resumed their activities in the respective countries.

The company aims to achieve an ambitious goal of an annual turnover of 100 million euros by the end of this year. This ambitious target reflects the confidence and determination of the new management team to reposition Tupperware as a leading brand in the European market.

Interestingly, Tupperware products are now available in stationary retailers, marking a departure from the traditional direct sales model. The logistics and sales tools of Tupperware have been rebuilt from scratch to accommodate this change and cater to the evolving needs of consumers.

The resurgence of Tupperware's operations is not limited to France but is also happening in several other European countries. This widespread comeback is a testament to the enduring appeal of the Tupperware brand and its commitment to providing high-quality, sustainable, and versatile food storage solutions.

As Tupperware continues to make its mark in Europe, it is exciting to see how the brand will evolve and adapt to the changing market dynamics while staying true to its core values and mission.