Transitioning the narrative: IGT zeroes in on integrated multichannel approach
At the heart of this year's SBC Americas Summit was the theme of omnichannel strategy, and as industry leader IGT has been instrumental in mastering this approach. In an exclusive interview, Brett Jackson, head of games and digital products at IGT, delves into the intricacies of a successful omnichannel strategy.
Jackson, who brings a multidisciplinary background in art, music, psychology, and newspapers to the gaming industry, explains how his diverse experiences inform IGT's omnichannel gaming approach. "I immerse myself in a new industry, learn it swiftly, and apply my discoveries to the next challenge," he says, citing his familial connection to gambling as a key factor in his quick adaptation to the gaming realm.
IGT's omnichannel strategy revolves around integrating various channels to create a cohesive and seamless gaming experience for players. Leveraging advanced technologies such as AI and cloud-based solutions, the company seeks to optimize its operations and foster engaging, interactive experiences for customers[1][2]. This commitment to innovation and customer engagement underscores IGT's broader strategic vision.
For a deeper understanding of Jackson's insights and IGT's omnichannel strategy, further resources like reports or transcripts from the SBC Americas Summit may be consulted.
Brett Jackson, discussing IGT's omnichannel gaming approach, notes that his diverse background in arts, music, psychology, and even newspapers, combined with his familial connection to gambling, allows him to swiftly learn new industries and apply his findings to subsequent challenges. Incorporating casino-games into their omnichannel strategy, IGT utilizes technology such as AI and cloud-based solutions to create a seamless, interactive casino-and-gambling experience that encompasses various channels, intersectioning with the latest in gadgets and digital advancements.
