Toyota's First Half and Second Quarter Financial Results Q&A Discussion Focused on Enhancing Happiness for Everyone

In a significant move, Akio Toyoda, President of the automotive giant, has renewed the company's philosophy and established a new mission. The revised philosophy, "Producing Happiness for All", and the vision, "Creating Mobility for All", are designed to foster a society where everyone can dream of a brighter future.

Akio Toyoda views this philosophy as a compass, a starting point, not the goal. He hopes it will guide Toyota through challenges and help the company stay true to its values as it navigates changes in the environment.

The President's love for his country drives him to contribute to the automotive industry in Japan, aiming for Toyota to be the "best-in-town" company wherever it operates. He believes that Toyota needs to be a company chosen by people who want to create a similar future to Toyota's vision.

The renewed philosophy is not just a slogan; it's a fight to regain what makes Toyota, Toyota. Akio Toyoda aims to transform Toyota from an automobile company to a mobility company, mirroring the hardships the founding members faced when transitioning from a loom-making company to an automobile company.

The inspiration for the renewed philosophy came during the COVID-19 crisis, when a cone graphic was found. This graphic, originally created more than 60 years ago by the top management at Toyota, has been revitalised to guide the company into the future.

Akio Toyoda's passion for this renewal is motivated by frustration and bitterness due to criticism he has faced since becoming president. He sees the word "crisis" as both a critical situation and an opportunity, focusing on turning challenges into chances.

The President hopes that the renewed philosophy will gather various advice and be used to make comparisons of what makes Toyota, Toyota. He also aims to select the next top management to hand the baton to and continue running into the future.

However, Akio Toyoda did not discuss specific future investments or decisions in the given paragraph. He did mention that he does not think it is wrong for a company to pursue profit, but the important thing is to make people understand how the profit is used.

Initiatives like the Toyota Dream Car Art Contest, which encourages creativity and dreams for future mobility, are a testament to Akio Toyoda's ambition to inspire people, especially children, to envision and create a happy and innovative future.

In the early stages of his presidency, Akio Toyoda felt alone, but the number of people willing to support him has increased. He hopes that the renewed philosophy will be used as a tool for reflection, helping Toyota to continue asking for support and becoming a company that is chosen by other partners.

Toyota's First Half and Second Quarter Financial Results Q&A Discussion Focused on Enhancing Happiness for Everyone