Toyota Germany appoints Burgmer as their new public relations lead

Toyota Germany Announces New General Manager for Public Relations and Press

Toyota Germany has announced that Markus Burgmer will be taking over as the new General Manager for Public Relations and Press, effective October 1st. Markus Burgmer will be succeeding Thomas Schalberger, who is retiring after approximately ten years in the role.

Markus Burgmer's career at Toyota has been marked by his work in marketing. Prior to his appointment as General Manager, he was the head of product management at the company. Before that, he was responsible for the marketing of the luxury brand Lexus in Germany from 2015 to 2022.

In his new role, Burgmer will be responsible for managing the Public Relations and Press at Toyota Germany. He will also be taking on the Toyota Collection and the Toyota Foundation. The Toyota Collection is a collection of historic Toyota vehicles, while the Toyota Foundation supports various projects related to environmental conservation, education, and culture.

Burgmer's background in marketing, particularly in the luxury sector, is expected to bring a fresh perspective to his new role. However, as there is no relevant information about his background before his appointment as General Manager Public Relations and Press at Toyota Germany, it remains to be seen how he will approach his new position.

Thomas Schalberger, who is retiring after a decade in the role, has been instrumental in shaping Toyota's Public Relations and Press strategy in Germany. His tenure has been marked by a focus on sustainability and innovation, and he leaves behind a strong legacy for Burgmer to build upon.

With Burgmer's appointment, Toyota Germany is looking to the future with renewed energy and enthusiasm. The company is confident that Burgmer's leadership and vision will help it continue to grow and succeed in the competitive automotive industry.