Top-tier mascaras with exceptional staying power and well-suited for watery eyes

Introducing the Rise of Tubing Mascaras: A Game Changer in the Beauty World

In the realm of beauty products, a new trend is taking the makeup industry by storm - tubing mascaras. These innovative formulations offer a unique approach to lash enhancement, providing a natural look, resistance to smudging, and an impressive volume boost.

One of the standout choices is the Tarte Tartlette Tubing Mascara, priced at £23. This vegan mascara boasts a dense bristle distribution that gives lashes an impressive amount of drama. The mascara comes in two shades - black and brown - and there's even a travel size available for £14.

Another favourite among makeup artists is the Hourglass Unlocked Instant Extensions Mascara, priced at £32. Lisa Caldognetto, a renowned makeup artist, appreciates its glossy black formula that layers well, making it an ideal choice for those seeking a polished look.

For those on a budget, the ELF Lash Xtndr Tubing Mascara, priced at £7, is a viable option. With a long and thin wand for easy application, it offers a budget-friendly solution without compromising on quality.

What sets tubing mascaras apart?

Unlike traditional mascaras, tubing mascaras don't just sit on the lash. Instead, they wrap around the lash, creating a protective and water-resistant tube. This property makes them ideal for long days, those with oily lids, and watery eyes as they are resistant to melting off.

The secret behind this unique formula lies in the use of polymers such as waxes, gums, starch, or cellulose. Additionally, materials like ABS, AS, and PCR plastics are used for the mascara tubes themselves.

A newcomer in the UK market

The Kulfi Badi Lash Mascara, priced at £26, is a new product in the UK and is popular for its ability to lift and volumize lashes. Another new entry is the Indu Stand Up Tubing Mascara, priced at £14, designed specifically for teens but also works for grown-ups.

The removal process

Removing tubing mascara is a breeze. Unlike traditional mascaras, warm water is sufficient. There's no need for micellar water, cleansing balms, or eye makeup removers.

A standout product

The Rum Wrap Party Tubing Mascara in Inkwell, priced at £22, is a standout product created by makeup artist Sam Chapman, beauty editor Sali Hughes, and beauty brand strategist Jo Jones.

Natural and low-key options

For those days when you want something low-key and natural on your lashes, the Glossier Lash Slick, priced at £20, is an ideal choice. The Merit Clean Lash Lengthening Mascara, priced at £23, is another popular choice for its inky black formula that gives a natural look.

Lastly, the Zoeva Ooh la Lash Mascara, priced at £24, has a lovely glossy formula compared to others.

In conclusion, tubing mascaras are revolutionising the beauty industry, offering a unique blend of natural looks, volume, and resistance to smudging. Whether you're a makeup enthusiast or a beginner, there's a tubing mascara to suit your needs and preferences.

Top-tier mascaras with exceptional staying power and well-suited for watery eyes