Tired Britons Call for Rest over Travel Hassles: Nation Yearns for Relaxation Amidst Travel Exigencies

Wyndham Hotels & Resorts, a leading hotel franchising company, has partnered with sleep scientist Professor Russell Foster to provide guests with tips for better sleep. From World Sleep Day, these tips will be available in an in-room sleep guide at participating properties across Europe, Middle East, Africa, and Eurasia.

The collaboration comes at a time when Britain is experiencing a sleep-loss epidemic due to excessive use of technology devices and caffeinated drinks. According to research, being in a good mood is the best sleep remedy, more so than healthy eating, exercise, or switching off technology devices.

Professor Foster advises making the room comfortable, avoiding phones and caffeine, maintaining a regular routine, keeping the room temperature between 18-22°C, and enjoying natural sunlight after waking. He also suggests avoiding stress, work, and social media before bed, and not relying too much on sleep apps.

Travellers often struggle to sleep while travelling, with over 8 in 10 not sleeping any better than they normally would. When choosing a place to stay, travellers prioritize restfulness over helpful staff, nice decor, and facilities such as a gym or swimming pool. In fact, rest and relaxation are prioritized by 34% of travellers over holiday activities, trying local cuisine, or getting a sun tan.

Dimitris Manikis, President & Managing Director EMEA, Wyndham Hotels & Resorts, emphasizes the importance of giving guests a place to rest and recharge. He states, "We understand that a good night's sleep is crucial for our guests' well-being and productivity. That's why we are partnering with Professor Russell Foster to develop sleep quality tips that will help our guests get a better night's sleep."

The partnership with Professor Foster is not Wyndham Hotels & Resorts' first initiative to improve sleep quality for guests. Britons are willing to pay an average of £20 extra per night for guaranteed good sleep. Nearly half of the survey's respondents feel that hotels do not do enough to ensure a good night's sleep for guests.

The sleep-loss epidemic in Britain is not just affecting individuals' health and well-being but also their work. Long working hours, tiring business trips, and working across time zones have reduced the rest time for UK workers. As a result, 1 in 3 British workers claim that poor sleep results in lower quality work and increased mistakes.

In an effort to combat this, 1 in 3 Britons book trips or holidays just to catch up on sleep. The world's largest hotel franchising company, Wyndham Hotels & Resorts, is hoping that these sleep tips will help guests get the rest they need, making their stays more enjoyable and productive.

Sleep impacts our mood, making us feel happier (for 60%) and more relaxed (64%) day-to-day. By prioritizing sleep, Wyndham Hotels & Resorts is not only improving guests' sleep quality but also their overall well-being.

Tired Britons Call for Rest over Travel Hassles: Nation Yearns for Relaxation Amidst Travel Exigencies