Thriving Recreational Parks Persist Amidst Economic Downturn and Soaring Costs

The theme park industry in Germany is experiencing a resurgence, with many parks reporting increasing or at least stable visitor numbers despite the economic downturn.

Entrance prices in popular theme parks like Europa-Park have risen by 30% since 2020, reflecting the growing demand for entertainment. This trend is not limited to Europa-Park alone; 52% of VDFU companies reported a larger influx of visitors in 2024 compared to 2023.

The VDFU, or the Association of German Theme Parks and Leisure Companies, includes 140 companies, such as zoos, baths, Autostadt Wolfsburg, and Filmpark Babelsberg. Among these, some of the most notable theme parks are family-owned businesses like Europa-Park, Phantasialand, and Hansa-Park. However, many other parks belong to internationally active groups.

One such group is Parques Reunidos, the owner of the Movie Land in Bottrop. Parques Reunidos operates more than 30 theme parks, animal enclosures, and swimming pools in Europe, including Tropical Islands water park in Brandenburg's Krausnick.

Studio 100, the owner of Plopsaland, is another international player in the German theme park scene. A Belgian film production company, Studio 100 operates seven other parks and plans to invest around 100 million euros in Plopsaland in the coming years. The Holiday Park, renamed Plopsaland at the end of June 2021 to match the brand appearance of its owner, is currently undergoing significant development.

Merlin Entertainments group, with worldwide holdings including 44 Sea-Life aquariums, 20 Madame Tussauds cabinets, and the London Eye Ferris wheel, is another major player. The group operates theme parks like Legoland in Günzburg and Heide-Park in Soltau, and generated around 2.4 billion euros in 2024 with around 63 million visitors.

In an effort to attract more visitors, theme parks are introducing faster, wilder, and longer rides. For instance, the Hansa-Park is currently constructing a new roller coaster called the Cornwall Coaster. Similarly, many parks have extended their peak season beyond the summer months, offering Halloween specials and winter worlds.

The success of the theme park industry is also evident in the number of visitors and employment. In 2024, VDFU companies employed almost 60,000 people and had around 75 million visitors. Moreover, VDFU members recorded approximately 5.5 million overnight stays in their accommodations.

One unique attraction in the Hansa-Park is Einars Fjordfahrt, a simulated sea attraction north of Lübeck. The Viking ship in Einars Fjordfahrt rocks vigorously and shakes the guests, providing a thrilling experience.

In conclusion, the theme park industry in Germany is thriving, with many parks attracting more visitors and investing in new rides and attractions. Despite the economic challenges, the industry continues to grow, offering exciting experiences for visitors of all ages.