ThredUp introduces a collection of carefully selected vintage clothing items
In the ever-evolving world of fashion, vintage is seeing a significant resurgence, and brands like Gap and H&M are jumping on the bandwagon by offering older fashion pieces. This trend is not going unnoticed, as ThredUp, an online resale platform, has announced a collaboration with Beyond Retro to launch a curated vintage and vintage-inspired pop-up collection.
The pop-up collection will source clothing from the 1970s through the early aughts, offering a full range of sizes, but primarily S, M, L, given fashion sizing in those decades. ThredUp aims to make secondhand an intentional, rewarding choice, as consumers continue to be drawn to resale due to tariff threats, with 62% expressing concerns that new government policies around tariffs and trade could increase apparel prices.
ThredUp's AI-powered tools, including image search and its proprietary Style Chat, will help customers discover pieces in the collection. These tools, while not explicitly named as being developed by ThredUp, are commonly used by organisations managing collections, such as museums or galleries, to enhance the shopping experience.
The pop-up collection will offer more than 17,000 pieces, with prices ranging from about $10 to about $200, and an average price of approximately $30. This move comes as the U.S. online resale market is expected to continue growing at an average of 13% annually, with the market nearly doubling by 2029, reaching $40 billion.
ThredUp's first-quarter earnings for 2025 were $71.3 million, a 10% increase year over year. The company has also reported 1.37 million active buyers, a 6% year-over-year growth. In a bid to attract more brands and retailers, ThredUp has announced it will be removing resale fees from its resale-as-a-service offering.
This partnership is a testament to the growing popularity of vintage fashion and the resale market. In fact, online resale platform Vestiaire also relaunched its vintage category last year. As consumers become more conscious of their environmental impact and seek affordable, unique pieces, the resale market is poised for continued growth.
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