The value of agreements under the "Made in Russia" initiative surpassed 11 billion rubles.

The "Made in Russia" program, a significant initiative aimed at promoting domestic brands and goods abroad, was launched in 2017. The program has gained more momentum in recent years, particularly in 2022.

Business missions to foreign countries have become the key tool of the program, enabling Russian companies to present their products and sign contracts. If a company attends a business mission, brings its goods, and demonstrates them in person, the effect is much greater and more significant.

The program initially set a KPI of 1.2 billion rubles, but it has been exceeded almost tenfold, reaching a total of 11.6 billion rubles in contracts signed.

Maria Arkhipova, the director of the project office and development of project activity at AO "Russian Export Center" (REC), leads the program. Special attention in the "Made in Russia" program is paid to the use of soft power, such as attracting sports ambassadors and cultural events to promote Russian brands.

One notable example of this strategy's success is the participation of figure skater Anna Shcherbakova in China in 2024, which had a significant impact on promoting Russian brands.

The "Made in Russia" program also focuses on facilitating the adoption of modern technologies, such as the experiment on simplified business registration and the Russian government's plan to return 20% of the costs for the purchase of robots to manufacturers. However, no new information about the process to enter the program for returning 20% of the costs for the purchase of robots is provided.

The needs for the development of the real sector of the economy are discussed in the context of the program, but no specific details are provided. No new information about young entrepreneurs' views on the development of the real sector of the economy is provided either.

Despite the lack of detailed lists of entrepreneurs who participated in the "Made in Russia" program and specific information on the official end date of this program based on the provided search results, the program continues to make strides in promoting Russian brands and goods abroad.

Prime Minister Mikhail Mishustin has approved the extension of the "Made in Russia" program's term of action until 2030, indicating the program's continued importance in the Russian government's economic strategy.

The value of agreements under the "Made in Russia" initiative surpassed 11 billion rubles.