Exploring the Future Horizons of Data Surveillance

The Question: What's the Future of Data Surveillance?

In the dynamic landscape of global business, the importance of information monitoring has never been greater. A prime example of this is a Western company entering the Middle East, where the CEO's public comments needed to be meticulously monitored to avoid potential political backlash in a C-Level Monitoring case.

This is not just about tracking media or social media mentions anymore. Modern systems are moving beyond basic data aggregation, offering smart alerting that highlights risks in real time. By 2026, over 60% of monitoring platforms are predicted by Gartner to include smart alerts as a core feature.

However, traditional monitoring often falls short in delivering rapid analysis and a structured approach. Companies often struggle with configuring complex monitoring systems, hiring the right specialists, and extracting value from them. This disconnect between purchasing a monitoring system and benefiting from it can result in missing the critical window to respond effectively to a reputational threat or crisis.

Enter Dima Raketa, a business angel and Investor Relations specialist, who is the CEO at Reputation House. With 15+ years of experience in business growth hacking and reputation management, Raketa is at the forefront of the evolution of information monitoring.

In a project focused on fake news, simpler, alert-driven systems quickly identified fake accounts and coordinated attacks, while heavy analytical platforms couldn't keep up with the speed of disinformation campaigns. This underscores the shift towards monitoring-as-a-service, which enables less manual work and more strategic decisions.

Companies are increasingly buying results, not just tools. They seek curated reports, competitor tracking, real-time incident alerts, or reputation monitoring. Major players in the Monitoring-as-a-Service development include T-Systems (offering SAP-certified Smart Monitor with AI capabilities), Datadog, and Obkio, among others providing network and cloud monitoring solutions.

The future of monitoring lies in frameworks that support action, not just observation. As the global digital risk protection market continues to grow, expected to reach $157.8 billion by 2028, companies will increasingly rely on these advanced monitoring solutions to navigate the complexities of the digital age.