The projected worth of the canned tuna market is expected to reach an impressive USD 29.8 billion by the year 2034.
The global canned tuna market is experiencing steady growth, driven by the rising demand for convenient, high-protein, and affordable food options. This versatile pantry staple, known for its nutritional value, is a favourite among consumers worldwide.
Retailers and supermarkets are strategically stocking both popular light tuna and pouch formats to meet consumer preferences. The convenience and long shelf life of canned tuna have also caught the attention of foodservice & meal kit providers, who use it in ready-to-eat meals, sandwiches, and salads.
In the realm of sustainability, supply chain teams are adopting eco-friendly practices and technology to ensure traceability, such as AI-based vessel tracking and improved packaging processes. Companies like Bolton Foods, part of the broader Bolton Group seafood portfolio, have sustained their leadership through strategic acquisitions, brand expansions, and commitment to more sustainable sourcing policies.
The market is projected to reach nearly USD 29.8 billion by 2034, reflecting its enduring popularity. Europe holds a 40.20% share in the market, leading due to strong purchasing power and preference for sustainable seafood. Asia Pacific and Latin America are witnessing emerging demand, indicating a growing global appetite for canned tuna.
Consumer demand for organic and responsibly sourced seafood is on the rise, encouraging companies to adopt environmentally friendly practices and improve transparency. Canned light tuna is the top consumer choice, making up 69.20% of the market, and is widely used in various dishes.
Skipjack tuna leads the market by species, contributing a dominant 58.40% share. Product innovations, such as organic, flavoured, or sustainably sourced tuna in novel packaging, are being introduced to cater to evolving consumer preferences. Flaked tuna holds the largest share by shape, representing 52.40% of total sales.
However, the industry is not without its challenges. Bumble Bee Foods is facing legal scrutiny over labour practices in its tuna supply chain, with Indonesian fishermen filing a lawsuit under the U.S. Trafficking Victims Protection Act. This underscores the importance of ethical and sustainable practices in the industry.
Despite this, companies like American Tuna Inc. are demonstrating their commitment to operational excellence and sustainability by appointing new leaders, such as Josh, as their General Manager. PT. Aneka Tuna Indonesia, operating under the SunBell brand, continues its long-standing production of canned tuna, supplying markets worldwide.
In conclusion, the global canned tuna market is a dynamic and evolving sector, driven by consumer demand and technological advancements. As companies continue to innovate and prioritise sustainability, we can expect to see further growth and development in this market.
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