Technology company GR8 Tech unveils CRM Bonus Shop, aimed at enhancing player interaction and retaining customers in a gaming context.

In an exciting development for the gaming industry, GR8 Tech, a leading provider of tailored ERP and CRM solutions for medium-sized businesses, has unveiled its latest feature - the CRM Bonus Shop. This innovative platform, developed by Munixo, is set to transform player interactions, offering a more personalized and performance-oriented gaming experience.

The CRM Bonus Shop provides operators with full control over the in-game economy, enabling them to set custom 'prices' for products using virtual currencies. This advanced feature is integrated into GR8 Tech's CRM, offering full back-office control, real-time player wallet tracking, and customization to match brand tone, style, and language.

One of the key advantages of the CRM Bonus Shop is its advanced segmentation tools. These tools help ensure that every user sees and can purchase the bonuses they truly want, enhancing player choice and satisfaction. The platform also encourages specific player actions through automated currency distribution, improving key performance indicators.

A/B testing capabilities allow operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets. This flexibility helps operators manage bonus budgets effectively, optimize retention costs, and maximise ROI.

The CRM Bonus Shop offers a variety of rewards, including free spins, free bets, gamification items, physical items, and spins in Wheel of Fortune. Players can earn coins through behavioural triggers like deposits or email verification and then choose their preferred rewards from a personalized shop interface.

Kateryna Schevchenko, CRM Product Manager at GR8 Tech, emphasized the importance of personalization in the Bonus Shop. She stated, "Personalization is crucial to the Bonus Shop. By tailoring offers to custom player segments, we can boost engagement significantly."

GR8 Tech's approach has led to impressive results, including a 25 per cent uplift in first-time deposits, an average 80 per cent retention rate, and 75 per cent of monthly active users interacting with gamified tools. With the CRM Bonus Shop, GR8 Tech is offering a range of benefits, including increased engagement, retention, and cost-effective bonus management.

In conclusion, the CRM Bonus Shop is set to revolutionize the gaming industry, offering a more personalized, engaging, and cost-effective gaming experience. Operators aiming to deliver highly personalised and performance-oriented player journeys should consider integrating this innovative feature into their strategies.

Technology company GR8 Tech unveils CRM Bonus Shop, aimed at enhancing player interaction and retaining customers in a gaming context.