Taylor Swift's Acclaimed Seasonal Hit Makes a Repeat Appearance Following its Recent Resurgence
In an unexpected turn of events, Taylor Swift's single "August" has made a significant comeback on various Billboard charts. The track, which was initially released in 2020 as part of her critically acclaimed album Folklore, has been gaining momentum once again.
The song "August" has spent an impressive 25 weeks on the Global Excl. U.S. chart, a testament to its enduring appeal. Interestingly, this chart does not include American consumption, indicating that the song's popularity is a global phenomenon.
On the streaming-only Alternative Streaming Songs roster, "August" has reached a milestone 40 weeks, marking a remarkable achievement for the track. It returned to this chart at No. 25, and with its latest improvement, it now stands at No. 22. Notably, "August" previously peaked at No. 3 on this chart.
The resurgence of "August" has also had a positive impact on Taylor Swift's album Folklore. The album improved three spaces on the Top Streaming Albums chart, moving from No. 25 to No. 22. Surprisingly, all of Swift's albums except for Folklore have fallen on the charts this frame, making it the only title in her catalog to gain even a bit of ground this frame.
In addition to its success on the Global Excl. U.S. chart and the Alternative Streaming Songs roster, "August" has also made strides on the Billboard Global 200. It rose from No. 136 to No. 119, and has spent an additional 5 frames (30 total) on this chart. The song also advanced on the Billboard Global Excl. U.S., moving from No. 167 to No. 146.
Meanwhile, Swift's other single "Cruel Summer" has seen a slight decline on both the Billboard Global 200 and the Billboard Global Excl. U.S., landing at No. 67 and No. 74, respectively.
The renewed rise of "August" in the Billboard charts can be attributed to the passionate Swifties during her Eras Tour and viral TikTok trends that revived interest in deeper cuts from Folklore. These factors resulted in massive streaming and digital sales, making "August" Swift's top-selling single of 2025 with over 1.55 billion Spotify streams.
Fans returning to the song "August" after it was popular during its namesake month in 2020 seems to have played a significant role in its resurgence. The song's poignant lyrics and catchy melody have undoubtedly struck a chord with listeners, ensuring its continued relevance in the music industry.
