Tata Elxsi and Evergent unveil joint venture for a comprehensive digital platform catering to media and telecom companies

In a significant move to drive digital transformation in the PayTV and telecom sectors, Tata Communications has announced the launch of the Subscription Hub in partnership with Evergent. The collaboration, officially announced in March 2023, aims to provide a unified platform for operators to offer, manage, and monetize subscription services.

The Subscription Hub is equipped with data-driven decision-making capabilities, enabling continuous service improvement. Vijay Sajja, Founder and CEO of Evergent, believes this partnership creates an unprecedented opportunity for operators to lead digital transformation. Tata Elxsi, with over three decades of deep expertise in media and telecom, complements Evergent's end-to-end subscription lifecycle management.

The Subscription Hub's cloud-native, API-first architecture ensures compatibility with emerging technologies and changing market requirements. It offers advanced analytics and business intelligence capabilities for real-time insights into subscription metrics, customer lifetime value analysis, churn prediction modeling, and revenue optimization recommendations.

Ajay Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi, states that the collaboration leverages three decades of telecom and media industry expertise to deliver a solution for future growth. The platform is designed to support diverse operator requirements and data sovereignty needs, addressing the challenges of fragmented subscription ecosystems and enabling unified digital experiences.

The Subscription Hub's storefront capability transforms how customers discover, purchase, and manage services, creating deeper engagement and significantly higher lifetime value. It supports diverse subscription services ranging from entertainment, gaming, productivity to education and financial tools.

Evergent's platform is globally scalable, PCI-compliant, and ISO 27001-certified, serving millions of subscribers with reliability and flexibility. It offers flexible deployment options including SaaS, hybrid cloud, and on-premises configurations.

Tata Elxsi, as a trusted global systems integration partner, unites engineering excellence with strategic foresight, positioning operators to evolve into true digital lifestyle providers. The platform enables telecom and media operators, along with service aggregators, to evolve into holistic digital lifestyle providers.

By unlocking new revenue streams, enhancing customer loyalty, and differentiating their brand, the Subscription Hub offers operators the opportunity to stay competitive in the ever-evolving digital landscape. Tata Elxsi adapts global innovations to local market contexts, blending technology with cultural nuance to drive adoption and sustained engagement.

In conclusion, the Subscription Hub is a significant step forward in the digital transformation of the media and telecom sectors. By providing a unified platform for subscription services, it empowers operators to offer innovative, customer-centric solutions and stay ahead in the competitive digital marketplace.

Tata Elxsi and Evergent unveil joint venture for a comprehensive digital platform catering to media and telecom companies