Taco Bell and Krispy Kreme establish operations in Berlin, while Gorillas withdraw from the city.
In a significant shift for Berlin's fast food and grocery delivery landscapes, US franchises Taco Bell and Krispy Kreme are set to open their doors on May 14, while local favourite Gorillas prepares to depart from the city.
Gorillas, a Berlin-based grocery delivery service that gained prominence during the pandemic, has faced challenges in recent months. New competition and decreased demand have taken their toll, leading to job cuts and the departure of the company's founders. The departure of Gorillas may leave a gap in the grocery delivery market in Berlin.
Meanwhile, Taco Bell and Krispy Kreme are expected to bring new food options to the city. Taco Bell, which currently has restaurants only at US army bases in Germany - Wiesbaden, Sprangdahlem, and Ramstein - is expanding to Berlin. The first Taco Bell location is set to open in July or August, bringing the popular Mexican-inspired fast food chain to the city.
Krispy Kreme, a US-based donut company with a presence in Europe in countries like France, Switzerland, Ireland, and the United Kingdom, is also entering the Berlin market. The company is expected to bring its famous donuts and coffee to the city on May 14, the same day Gorillas is set to leave.
The timing of Taco Bell and Krispy Kreme's opening and Gorillas' departure marks a significant moment in Berlin's food industry. Gorillas' departure from Berlin is also a shift in the city's grocery delivery landscape, as the company was one of the leading players in the market.
Getir, a Turkish company that acquired Gorillas about a year and a half ago for one billion dollars, will now focus more on its home country of operations following Gorillas' departure from Germany.
The opening of Taco Bell and Krispy Kreme in Berlin is sure to be welcomed by many, as the city's residents will now have access to new and exciting food options. Whether you're a fan of tacos, donuts, or grocery delivery, the city's food scene is set for an exciting change.
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