Sverdlovsk's Festival of Future Moms spotlights 20 expectant finalists
The 15th Festival of Future Moms has taken place in the Sverdlovsk region, celebrating pregnant women from the Urals. Organisers selected 28 participants from an initial group of 52, with 20 advancing to the next stage of the competition. The event highlights the region's commitment to supporting families and expectant mothers.
The festival, backed by the Sverdlovsk regional government, is part of the national Family project. It aims to promote the beauty, achievements, and social engagement of pregnant women while fostering a supportive environment for their families. Governor Denis Pasler's administration oversees the initiative, which aligns with broader efforts to strengthen family values.
This year's participants were women between 28 and 32 weeks pregnant by late November 2025. Each contestant presented herself and performed a creative act, with judges focusing on their enthusiasm for preparing for motherhood. The festival's organisers, the *MM-Forum* company group, ensured that specialists monitored the women throughout the project. The 20 finalists will now attend workshops in choreography, catwalk techniques, acting, speech training, and fitness. Winners will be chosen based on their activity, originality, and personal effort during the competition.
The festival's finalists will continue their preparations under expert guidance. The event reinforces the region's dedication to family support, offering expectant mothers both recognition and practical training. Winners will be announced after the final round of assessments.