Subaru and Toyota join forces for continuous car improvement collaboration

Cars pioneers Subaru and Toyota team up, aiming to consistently enhance vehicle quality

, and Administrator

2025 September 16 . 11:54 AM

1 min read

Subaru and Toyota Join Forces: Collaborating to Create Superior Vehicles Together

Subaru and Toyota join forces for continuous car improvement collaboration

In an unprecedented move, the presidents of Subaru and Toyota recently visited each other's work sites, fostering a spirit of collaboration and mutual respect between the two automotive giants.

The visits, which took place at Subaru's office and Toyota's test course, saw the presidents driving cars and engaging in conversations with employees. A video capturing these moments was posted on Subaru's website, providing a unique insight into the camaraderie between the two leaders.

The video, which has been met with praise, was described as "unexpectedly cool" by the Toyota Times team. Interestingly, the team found the atmosphere of the Subaru video to be similar to their usual videos, a testament to Subaru's production quality.

Prior to the video's publication, the Toyota Times editorial team was contacted by Subaru's Public Relations Department for confirmation. Permission was also granted by the Subaru Public Relations Department to use the video.

While the name of the manager coordinating the collaboration between Subaru and Toyota remains undisclosed, the Toyota Times team expresses their appreciation to the Subaru Public Relations Department for the opportunity to be a part of this special event.

In an interesting twist, the Toyota Times team considered using their background music for the Subaru video. However, it appears that the final video did not include this feature.

This cross-industry visit is a significant step towards fostering stronger relationships between automotive companies, setting a positive example for future collaborations.