"Studio Nicholson's 15-year legacy: Nick Wakeman discusses crafting durable, long-lasting clothes"

In the world of fashion, Studio Nicholson stands out as a label that values authenticity, longevity, and a unique aesthetic. Founded in 2010 by Nick Wakeman, the London-based brand has made its mark with a style characterized by clean lines and minimal fuss, landing somewhere between Cos and Celine.

Nick Wakeman, the creative director of the label, believes that a good piece of clothing should be timeless, much like a good painting or book. This philosophy is evident in the brand's designs, which have garnered a loyal following in the fashion industry and among consumers.

Studio Nicholson initially focused solely on womenswear, but in 2017, menswear was introduced, and sales are now split 50/50 between the two. This expansion reflects Wakeman's commitment to creating clothing that appeals to a wide audience.

One of the most significant moments in the brand's history, according to Wakeman, is the people who work for the company. He values the relationships and collaborations that have been built over the years, contributing to the brand's unique identity.

In 2021, the brand opened its first retail store in Soho, followed by a store in Tokyo's Aoyama neighborhood in 2023. The London store on Redchurch Street is scheduled to open in 2024, further expanding the brand's physical presence.

Wakeman's design inspiration comes primarily from culture, particularly books. Recently, he has been influenced by "The Use of Photography" by Annie Ernaux and Marc Marie. This love for culture extends to cinema, with Wakeman often drawing inspiration from archive images of well-dressed male actors.

Looking to the future, Wakeman is exploring new ideas, such as clothing for home use. He aims to create pieces that are as chic as Studio Nicholson outfits during the day, but designed for comfort and relaxation at home.

Intriguingly, there are people in Japan who have had Studio Nicholson clothes for 50 years, suggesting that the brand's clothes are not only well-loved but also long-lasting.

For those interested in the brand, the Studio Nicholson website (studionicholson.com) provides a wealth of information, including the latest collections and news. Wakeman's personal Instagram operates mostly as a moodboard, featuring cinematic images that offer a glimpse into his creative process.

While a Studio Nicholson perfume has been commissioned and is expected to be released in 2026, it is not yet available for purchase. Similarly, although Wakeman has not yet designed a car for the brand, he is open to the opportunity if it arises.

In conclusion, Studio Nicholson is a fashion label that values authenticity, longevity, and a unique aesthetic. With its clean lines, minimal fuss, and commitment to creating timeless pieces, the brand continues to capture the hearts of fashion enthusiasts around the world.

"Studio Nicholson's 15-year legacy: Nick Wakeman discusses crafting durable, long-lasting clothes"