Ströer and WallDecaux are organizing the DOOH Summit.

The DMEXCO program is currently live, offering a unique platform for industry professionals to connect, learn, and innovate. The three-day event is packed with informative sessions, networking opportunities, and insightful discussions about the future of digital advertising.

One of the highlights of the event is the DOOH Summit, a collaboration between leading German digital out-of-home (DOOH) market providers Ströer and WallDecaux. This collaboration underscores the central role of DOOH in the advertising world of tomorrow, as it aims to solve reach problems when linear TV and social media hit their limits.

The session "Media Convergence - Out of the Bubble", held at 11:10 AM, will delve into this topic. Speakers for this session include Maren Beaufort from the Austrian Academy of Sciences and participants in the "Literary Quartet" workshop, which interprets science fiction novels.

The World of Media Stage will open with a discussion on fine-tuning media planning in outdoor advertising using predictive models, led by Laure Malergue of Displayce. At 12:00 PM, the focus shifts to creativity in DOOH advertising, as the session "Impact, Impact, Impact" presents cases, studies, and data showing how smart creativity multiplies advertising impact and transforms reach into response.

The DOOH Summit, following the World of Media Stage, will share practical insights and innovative strategies. Attendees can expect to learn about specially developed tools for programmatic campaigns in public spaces, as explored in the "International Perspective" session at 1:00 PM, with Stefan B. Müller of Displayce as the speaker.

The DMEXCO Summit also offers an exclusive networking area for attendees, providing an opportunity for professionals to make contacts over drinks. It is likely that the drinks in this area will be provided by the event's prominent hosts.

At 12:30 PM, the session "Programmatic Power" will delve into Germany's leadership in programmatic DOOH, with over 30% of net advertising revenues already being generated programmatically. Ströer and WallDecaux, who claim to offer the "largest digital outdoor advertising reach in Germany", are expected to play a significant role in this discussion.

Whether you're a seasoned professional or a curious newcomer, DMEXCO 2022 promises to be an enlightening and engaging event for all those interested in the future of digital advertising.