Strava's data reveals a significant shift in running shoe brand loyalty, with unfavorable consequences for Nike.

In a recent report, Strava, the popular fitness tracking app, has shared insights into the UK's running and cycling trends for 2025. The data, gathered from millions of logged activities across 50+ sports, paints a vibrant picture of the nation's athletic pursuits.

Firstly, it appears that the UK running scene is thriving. The number of new run clubs has tripled year-over-year, indicating a growing interest in community-based running. This surge in social fitness is highlighted in the report. Among the global standout run clubs, Mafia Moves (London), Running Punks (Wales), and BTND (Birmingham) have made a significant impact.

Younger athletes are flocking to these clubs, with Gen Z leading the charge. A staggering 55% of Gen Z runners cite community as the biggest reason for joining a run club. This trend is reflected in the rising number of runners achieving personal bests (PBs) at various distances. A remarkable 42% of runners have achieved a PB at the 5K, 10K, half-marathon, or marathon so far in 2025.

However, there's room to grow, as only 32% of those who ran a 10K this year clocked a PB. Strava suggests athletes are primed for a strong second half of the year, with cyclists needing to ride 67km more each month to reach 5,000km, and runners aiming for 1,000km only 17.4km behind pace.

Strava's data also points to rising step count awareness. The average walk on the app logs 4,000 steps, and runs clock in around 6,300. With 7,000 daily steps now recognised as a meaningful health target, there's still motivation to move more.

The manufacturer of the currently most logged running shoes in the UK includes brands like New Balance, Nike, Adidas, Puma, and ASICS. However, ASICS has taken the lead globally and in the UK, with the Hoka brand coming in third.

Segment competition is fierce on Strava, but Boomers are crushing it: 85% of UK Boomers hit a segment PR this year, compared to just 74% of Gen Z. Globally, the gap is even wider.

Strava's report also indicates that runners are most likely to log miles at 9am on Saturdays and 6pm on Tuesdays, making these peak hours for group runs. With five months to go, 41% of Strava subscribers are already on target for their 2025 goals.

Lastly, the rise of smartwatch usage for activity uploads is evident, with younger athletes favouring Apple Watch. This trend shows no signs of slowing. Runners still have time to chase those final PBs, join a new club, and maybe even swap their shoes - ASICS might be on top for now, but runners are nothing if not competitive. Strava's data suggests a final push toward Year in Sport glory is on the horizon.

Strava's data reveals a significant shift in running shoe brand loyalty, with unfavorable consequences for Nike.