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Ssangyong forges ahead with the development of a new SUV competitor

Actyon's KGM brand, once an underdog, now challenges heavyweights like Ford and Hyundai in the market.

Ssangyong launching a fresh competitor in the SUV market
Ssangyong launching a fresh competitor in the SUV market

Ssangyong forges ahead with the development of a new SUV competitor

New Compact SUV from KGM: The Actyon

The automotive market is about to see a new contender in the compact SUV segment. KGM, a company previously known as Ssangyong, has unveiled its latest creation, the Actyon. Positioned to attract fresh attention and compete with established rivals like the Ford Kuga and Hyundai Tucson, the Actyon offers a unique blend of style, comfort, and performance.

Priced at a base of 44,450 euros, the Actyon boasts a sophisticated interior with high-quality materials and good craftsmanship. It provides heated and ventilated seats, a modern digital cockpit, and ample rear space for passengers. However, the infotainment system, based on an older generation of Hyundai's software, responds sluggishly, and the voice control was unreliable during testing.

Under the hood, the Actyon is powered by a 163-horsepower gasoline engine without electric assistance. While it may struggle with acceleration and fuel consumption, the optional all-wheel drive provides traction, ensuring a stable ride.

The Actyon measures 4.74 meters in length, making it larger than some of its competitors. This size offers ample interior space, but it may impact maneuverability in tight urban areas. The Actyon also features a unique design, with two handles on the hood and design elements reminiscent of Range Rover.

One puzzling detail is the inclusion of two handles on the hood, a feature not commonly found in modern cars. Additionally, the Actyon does not offer adaptive LED headlights, a head-up display, or a high-tech infotainment system as equipment options.

Despite these drawbacks, the Actyon's braking distance from 100 km/h is an impressive 32.6 meters, outperforming Ford and Hyundai in this crucial safety metric. The Actyon's optional all-wheel drive system also provides additional traction, making it a suitable choice for those living in areas with challenging weather conditions.

The Actyon is now marketed under KGM, a company with a background and origin that remains undisclosed in the available search results. Regardless, the Actyon presents an interesting new option in the compact SUV market, offering a mix of style, comfort, and performance at a competitive price.

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