Sports betting now available on MSC Cruises, thanks to Playtech integration
MSC Cruises, a leading name in the cruise industry, has announced a strategic partnership with Playtech, a global leader in gaming technology and solutions. This collaboration marks Playtech's first entry into the cruise leisure sector.
The partnership is part of a wider trend of integrating digital and interactive experiences into cruise holidays. MSC Cruises aims to attract a broader audience and enhance onboard engagement by adding sports betting to its existing entertainment offerings.
One of the notable vessels in the MSC fleet is the MSC World Europa, launched in 2022 and running on liquefied natural gas. The technology has already gone live on seven MSC vessels, with further deployments planned for the fleet.
Playtech has installed self-service betting terminals and mobile tills across MSC vessels. Guests can now engage in sports betting in addition to traditional gaming. Passengers can place wagers on a wide range of sports events while on board, with all transactions integrated into their onboard accounts.
Yori Arami, Vice President of Sports at Playtech, expressed excitement about the partnership with MSC Cruises. Maro Friso, Head of Casino at MSC Cruises, is equally enthusiastic, stating that the partnership will provide MSC Cruises' customers with a wider array of immersive digital content.
The collaboration allows Playtech to deliver its betting platform in a unique environment that combines travel and gaming. The partnership represents a significant milestone for Playtech as they continue to expand their offerings and provide unique, engaging experiences for players around the world on land and sea.
The partnership between MSC Cruises and Playtech signals a broader shift in the cruise industry towards offering digital and interactive experiences. It represents an exciting development for both companies and for cruise passengers seeking innovative ways to enjoy their holidays.
