Sportradar Introduces All-Encompassing Sports Betting Solution for Businesses
Breaking into the sports betting industry can be quite a hurdle, yet here comes Sportradar with a fresh offering that simplifies the process. They've unveiled ORAKO, a comprehensive sports betting solution for operators looking to dive into or improve their sports betting offerings.
On Monday, Sportradar announced the arrival of ORAKO to the betting community. This versatile product is touted as a one-stop shop for operators seeking to swiftly debut and establish an omnichannel sports betting service for their customers.
According to Sportradar, ORAKO packs everything operators need to kickstart their sportsbook operations, all while catering to a diverse user base and delivering a personalized betting experience. It's compatible with existing player account management (PAM) systems and boasts partnerships with several third-party PAM providers, ensuring universal compatibility across major jurisdictions like Africa, Europe, Latin America, and North America.
Global Reach
ORAKO's adaptability extends to existing player account management systems, and it's already preloaded with Sportradar’s third-party PAM partners. This global readiness enables operators to venture into new and emerging markets with ease.
With ORAKO, operators have the power to customize their sportsbooks according to the tastes and preferences of their clientele. Moreover, it can handle a high volume of bets, making it an indispensable tool during high-profile events when the number of bets surges, requiring operators to rely on a scalable platform.
*"With ORAKO, operators can manage up to 100% of their sportsbook’s operations and save on additional tech investments, allowing them to focus solely on expanding their business and driving growth," commented Jacob Curciel, Managing Director for Sportsbook Services at Sportradar.
Sportradar's Growing Influence
Sportradar has a robust presence in major sports markets worldwide. NCAA owns a minor stake in the company, which also collaborates with NASCAR and the NHL in the US. Basketball legend Michael Jordan is also part of the equation, as he bought a stake and joined the Sportradar board as an advisor last year.
In Europe, Sportradar maintains a close relationship with UEFA. Recently, ParionsSport en ligne, an online betting site of French operator FDJ, integrated Sportradar’s technology to deliver premium video content to sports enthusiasts. FDJ is the first operator in France to make use of Sportradar’s Live Channel Promotion service.
This partnership combines Sportradar’s technology with that of its technology partner WSC Sports, providing ParionsSport customers with online video clips of key sports moments in near real-time, thirty-second intervals. The Live Channel Promotion product offers short-form video clips from major European soccer leagues, including Germany’s Bundesliga and Bundesliga 2, Spain’s Cup tournaments, Spain’s Copa del Rey and Supercopa, and Germany’s BBL basketball league. Over 100 games have already been implemented through Live Channel Promotion in the first three months of the partnership.
